Is Social Media a New Type of Social Support? Social Media Use in Spain during the COVID-19 Pandemic: A Mixed Methods Study

Rosen, Aviana O; Holmes, Ashley L.; Balluerka, Nekane; Hidalgo, María Dolores; Gorostiaga, Arantxa; Gómez-Benito, Juana; Huedo‐Medina, Tania B.

doi:10.3390/ijerph19073952

Cited by 46 publications

(31 citation statements)

References 48 publications

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“…With the substantial increases in the use of social media, food insecurity, and the digital food environment since the onset of the COVID-19 pandemic, we explored changes in the nature and frequency of messages during and before the pandemic. Similar to research identifying changes in social media use since the onset of the COVID-19 pandemic [ 41 , 42 ], we identified a 10-fold increase in messages related to food insecurity in March through June of 2020 compared to the same months in 2019. The increase in posts may be related to the significant increase in food insecurity in 2020 compared to 2019 [ 1 ].…”

Section: Discussionsupporting

confidence: 68%

“…Considering the high rates of food insecurity among NHPI communities prior to the COVID-19 pandemic, these communities have also been disproportionately impacted by the pandemic; thus, recovery efforts to address the needs of NHPI communities is critical [ 43 ]. While we did not assess changes in food insecurity or behavior in this study, social media represents an important aspect of the digital food environment, and could be used to help reduce food insecurity and promote positive health behaviors such as disease management, physical activity, and cooking [ 12 , 41 , 44 ]. Future research is necessary to better understand how social media groups and pages can assist individuals, reduce food insecurity, and promote chronic disease prevention and management.…”

Section: Discussionmentioning

confidence: 99%

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Online Food Security Discussion Before and During the COVID-19 Pandemic in Native Hawaiian and Pacific Islander Community Groups and Organizations: Content Analysis of Facebook Posts

Nikolaus¹,

Pham²,

Jackson³

et al. 2022

Asian Pac Isl Nurs J

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Background The Native Hawaiian and Pacific Islander (NHPI) population experiences disproportionately higher rates of food insecurity, which is a risk factor for cardiometabolic diseases such as cardiovascular disease, type 2 diabetes, obesity, and hypertension, when compared to white individuals. Novel and effective approaches that address food insecurity are needed for the NHPI population, particularly in areas of the continental United States, which is a popular migration area for many NHPI families. Social media may serve as an opportune setting to reduce food insecurity and thus the risk factors for cardiometabolic diseases among NHPI people; however, it is unclear if and how food insecurity is discussed in online communities targeting NHPI individuals. Objective The objective of this study was to characterize the quantity, nature, and audience engagement of messages related to food insecurity posted online in community groups and organizations that target NHPI audiences. Methods Publicly accessible Facebook pages and groups focused on serving NHPI community members living in the states of Washington or Oregon served as the data source. Facebook posts between March and June 2019 (before the COVID-19 pandemic) and from March to June 2020 (during the COVID-19 pandemic) that were related to food security were identified using a set of 36 related keywords. Data on the post and any user engagement (ie, comments, shares, or digital reactions) were extracted for all relevant posts. A content analytical approach was used to identify and quantify the nature of the identified posts and any related comments. The codes resulting from the content analysis were described and compared by year, page type, and engagement. Results Of the 1314 nonduplicated posts in the 7 relevant Facebook groups and pages, 88 were related to food security (8 in 2019 and 80 in 2020). The nature of posts was broadly classified into literature-based codes, food assistance (the most common), perspectives of food insecurity, community gratitude and support, and macrolevel contexts. Among the 88 posts, 74% (n=65) had some form of engagement, and posts reflecting community gratitude and support or culture had more engagement than others (mean 19.9, 95% CI 11.2-28.5 vs mean 6.1, 95% CI 1.7-10.4; and mean 26.8, 95% CI 12.7-40.9 vs mean 5.3, 95% CI 3.0-7.7, respectively). Conclusions Food security–related posts in publicly accessible Facebook groups targeting NHPI individuals living in Washington and Oregon largely focused on food assistance, although cultural values of gratitude, maintaining NHPI culture, and supporting children were also reflected. Future work should capitalize on social media as a potential avenue to reach a unique cultural group in the United States experiencing inequitably high rates of food insecurity and risk of cardiometabolic diseases.

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Section: Discussionsupporting

confidence: 68%

Section: Discussionmentioning

confidence: 99%

Online Food Security Discussion Before and During the COVID-19 Pandemic in Native Hawaiian and Pacific Islander Community Groups and Organizations: Content Analysis of Facebook Posts

Nikolaus¹,

Pham²,

Jackson³

et al. 2022

Asian Pac Isl Nurs J

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“…When consumers encounter a life crisis such as a relationship breakup, we argue a brand can potentially provide companionship. In other words, a brand can act as a surrogate for an empathetic other following a relationship breakup, consistent with the premise that consumers perceive brands as exhibiting human-like characteristics (Rosen et al, 2022;Zhang et al, 2020).…”

Section: The Mediating Role Of Perceived Social Supportsupporting

confidence: 75%

“…Consumers often turn to their friends or family for social support, especially in times of need or crisis (Cohen & Wills, 1985; Xu et al, 2015). Consistent with the premise that consumers perceive brands as exhibiting human‐like characteristics (Rosen et al, 2022; Zhang et al, 2020), we expect that consumers can also look to brands for social support. In this article, we therefore propose that a brand can serve as companion to consumers looking for a dependable bond during a crisis.…”

Section: Introductionsupporting

confidence: 74%

Relationship (breakup) reminders drive online advertising effectiveness

Tan

Bandyopadhyay

2023

Psychology and Marketing

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This research investigates the effect of using relationship (breakup) reminders in advertising on click-through rates. While previous research has found that relationship reminders may backfire when consumers lack or no longer have certain social relationships (e.g., close friends, family, or a romantic partner), the authors propose that ad messages encouraging consumers after a relationship breakup, as compared with simply reminding them of a current relationship, will increase consumer perceptions of social support from a brand. This is because consumers may find readily available social support from a brand when coping with a relationship breakup. This, in turn, will pique their interest in the brand and prompt them to seek more information. Across two experimental studies, the results show that consumers who are exposed to ad messages encouraging them after a relationship breakup (vs. reminding them of a current relationship) feel greater social support, leading to higher click-through rates. Furthermore, this effect is moderated by destiny beliefs. These findings contribute to the implicit theories of relationships

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“…The other possible explanation for the association between anxiety and interaction with neighbors was the usage of social media during the lockdown period. Various papers have showed that social media use is an emotional resource for social support in times of crisis or isolation [ 45 ]. Social media platforms were accessible to every individual, allowing them to share, post, and react to any medical information regarding the pandemic [ 46 ].…”

Section: Discussionmentioning

confidence: 99%

Associations between Lifestyle Changes, Risk Perception and Anxiety during COVID-19 Lockdowns: A Case Study in Xi’an

Yang

Zhao

Zhang

et al. 2022

IJERPH

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The outbreak of COVID-19 dramatically changed individuals’ lifestyles, which in turn triggered psychological stress and anxiety. Many previous studies have discussed the relationships between lifestyle changes and anxiety and risk perception and anxiety independently. However, few papers have discussed these factors in a comprehensive and systematic manner. We established a six-dimensional system to assess changes in individuals’ lifestyles, which include dietary habits, physical activity (PA), sleep, screen time, smoking and alcohol consumption, and interaction with neighbors. Then, we collected information relating to socio-demographics, lifestyle changes, risk perception, and anxiety, and discussed their associations using multilinear and stepwise logistic regressions. The results show that not all lifestyle changes had an influence on anxiety. Changes in PA and interaction with neighbors were not significantly associated with anxiety. Risk perception was found to be inversely related to anxiety. Changes in dietary habits, family harmony, and net income were negatively related to anxiety among the group with higher risk perception. As individuals perceived a higher severity of COVID-19, the impact of their financial status on anxiety increased. These findings provide a valuable resource for local governments seeking to refine their pandemic strategies by including approaches such as advocating healthy lifestyles and stabilizing the job market to improve individuals’ mental health during lockdowns.

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Is Social Media a New Type of Social Support? Social Media Use in Spain during the COVID-19 Pandemic: A Mixed Methods Study

Cited by 46 publications

References 48 publications

Online Food Security Discussion Before and During the COVID-19 Pandemic in Native Hawaiian and Pacific Islander Community Groups and Organizations: Content Analysis of Facebook Posts

Online Food Security Discussion Before and During the COVID-19 Pandemic in Native Hawaiian and Pacific Islander Community Groups and Organizations: Content Analysis of Facebook Posts

Relationship (breakup) reminders drive online advertising effectiveness

Associations between Lifestyle Changes, Risk Perception and Anxiety during COVID-19 Lockdowns: A Case Study in Xi’an

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