Is social media a panacea for social marketing communication? A scoping review

Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; Weaven, Scott

doi:10.1080/07359683.2022.2082136

Cited by 11 publications

(8 citation statements)

References 62 publications

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“…These results align with authors such as Shawky et al (2022), arguing that "rapid changes in consumers' preferences along with the constantly evolving social media channels require agile content creation that is flexible to cater for platform-specific communication styles." (p. 298).…”

Section: "We Have Decided That Over the Next 4 5 Years We Would Reall...supporting

confidence: 82%

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Relacionando la sostenibilidad y la transformación digital: la adopción de tecnologías de la información para la ecoalfabetización

Di Chiacchio

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This research was carried out in the context of the urgent global challenges of climate change and biodiversity loss. These ecological challenges have led both society and global institutions to consider environmental education as a key element in the transition toward a more sustainable future. At the same time, the digital transformation of organisations and society offers new opportunities to improve education and communication to promote positive environmental behaviours. This study seeks to contribute to mitigating current ecological challenges by strategically using digital advances to improve education and catalyse positive change. This is done by investigating the interplay between the digital practices of organisations and their impact on education for sustainable development.Protected natural areas in France were used as a case study, given their dual significance in conservation and education efforts, coupled with their sensitivity to anthropogenic VIII Contents Table

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Section: "We Have Decided That Over the Next 4 5 Years We Would Reall...supporting

confidence: 82%

“…The literature shows that social media allows organisations to target specific audiences at a chosen time to promote specific behaviours (Henderson & Musgrave, 2014;Shawky et al, 2022). As a result, social media enables organisations to set up a dynamic audience strategy.…”

Section: Social Media As a Tool To Target Specific Audiencesmentioning

confidence: 99%

Relacionando la sostenibilidad y la transformación digital: la adopción de tecnologías de la información para la ecoalfabetización

Di Chiacchio

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“…From Table 2 above, it shows that the marketing communication and company image variables have a Cronbach's Alpha coefficient that is greater than alpha (0.60), so these three variables can be used as measuring tools in research because they show reliable results (Shawky et al, 2022). Based on theory and research in Chapter II, the research results in this sub-chapter are in accordance with the ideas of Shimp (2014: 5-6) which states that marketing communication is an important aspect in all marketing activities and also determines the success of marketing carried out by the company.…”

Section: Table 2 Reliability Test Resultsmentioning

confidence: 99%

The Influence of Marketing Communication on the Company Image of Marugame Udon Summarecon Mall Bekasi

Muhammad,

Sari

2023

communica

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One of the businesses that need a positive image through marketing communication is the food and beverage industry (restaurant), the development of restaurant business is seen from the increasing number of restaurants or restaurants, various types of food offered from traditional food, fast food, and food from abroad. This makes Marugame Udon to think how to maintain a positive image through proper marketing communication. This study aims to determine the effect of Marketing Communications on image. Population and sample of this study are consumers of Marugame Udon Summarecon Mall Bekasi. The method used is quantitative method. Data retrieval techniques are used in the form of questionnaires and literature. The population of this study was consumers of Marugame Udon. Sampling technique in this study is probability sampling with simple random sampling method. A sample of 100 samples. The data analysis used is multiple linear regression analysis using Statistical Packages for Social Science (SPSS). The results of this study showed that the variable marketing communication has a significant effect because the count 16.002 > ttable 1.984 with a significance level of 0.000 < 0.05. So it was concluded that there is a positive and significant influence between marketing communications to the image of Marugame Udon Summarecon Mall Bekasi amounted to 72.3%.

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“…Social marketing associates a healthy, healthy life with well-being (Shawky et al, 2022), for this segmentation and communication strategies are important. Social marketing corroborates social aspects, is related to health, and has the purpose of achieving social good.…”

Section: Discussionmentioning

confidence: 99%

“…Social marketing in recent years has become relevant due to the success it has been achieving; it is a tool used by companies and has great influence on consumer behavior from individuals, society and the company itself (Shawky et al, 2022;Kotler & Armstrong, 2012). Proper application has impacts on improving well-being, society and the environment by promoting recycling.…”

Section: Introductionmentioning

confidence: 99%

Política Industrial Verde E Os Países Em Desenvolvimento: Um Pouco Do Debate Contemporâneo

Mori

2023

Economia Global: Mercados, Políticas E Estratégias

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Editora Direitos para esta edição cedidos à Atena Editora pelos autores. Open access publication by Atena Editora Todo o conteúdo deste livro está licenciado sob uma Licença de Atribuição Creative Commons. Atribuição-Não-Comercial-NãoDerivativos 4.0 Internacional (CC BY-NC-ND 4.0). O conteúdo dos artigos e seus dados em sua forma, correção e confiabilidade são de responsabilidade exclusiva dos autores, inclusive não representam necessariamente a posição oficial da Atena Editora. Permitido o download da obra e o compartilhamento desde que sejam atribuídos créditos aos autores, mas sem a possibilidade de alterála de nenhuma forma ou utilizá-la para fins comerciais.Todos os manuscritos foram previamente submetidos à avaliação cega pelos pares, membros do Conselho Editorial desta Editora, tendo sido aprovados para a publicação com base em critérios de neutralidade e imparcialidade acadêmica.A Atena Editora é comprometida em garantir a integridade editorial em todas as etapas do processo de publicação, evitando plágio, dados ou resultados fraudulentos e impedindo que interesses financeiros comprometam os padrões éticos da publicação. Situações suspeitas de má conduta científica serão investigadas sob o mais alto padrão de rigor acadêmico e ético.

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Is social media a panacea for social marketing communication? A scoping review

Cited by 11 publications

References 62 publications

Relacionando la sostenibilidad y la transformación digital: la adopción de tecnologías de la información para la ecoalfabetización

Relacionando la sostenibilidad y la transformación digital: la adopción de tecnologías de la información para la ecoalfabetización

The Influence of Marketing Communication on the Company Image of Marugame Udon Summarecon Mall Bekasi

Política Industrial Verde E Os Países Em Desenvolvimento: Um Pouco Do Debate Contemporâneo

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