Is spiritual tourism a new strategy for marketing Islam?

Haq, Farooq; Wong, Ho Yin

doi:10.1108/17590831011055879

Cited by 81 publications

(66 citation statements)

References 52 publications

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“…It has been acknowledged that Muslims perceive brand promotions very differently and they must be considered a separate market for study (Behboudi, Vazifehdoust, Najafi, & Najafi, 2014). The country remains an excellent venue to investigate place branding, as no study has epitomized destination branding regarding the various destinations located all across Pakistan (Haq & Wong, 2010). Given these theoretical and contextual gaps, the study seeks to answer the following research questions:…”

Section: Introductionmentioning

confidence: 99%

Brand Equity of Lahore Fort as a Tourism Destination Brand

2015

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Brand equity do Forte Lahore como uma marca de destino turístico Brand equity del Fuerte Lahore como una marca de destino turístico ABSTRACTStudies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data from 237 tourists visiting the Lahore Fort. Data were collected through a questionnaire developed to explain the relationship of brand awareness, brand image, brand association, and brand loyalty with Lahore Fort's overall brand equity. We used various robust statistical techniques such as correlation, regression and confirmatory factor analysis (using PLS method) to reach meaningful conclusions and found that brand image and brand associations positively contribute to brand loyalty. Furthermore, brand loyalty significantly contributes towards overall brand equity. Pragmatically, this study measures the customer based brand equity of the Lahore Fort, a destination brand. The results are useful as they suggest a few strategies that can help policy makers to enhance Lahore Fort's brand performance.KEYWORDS | Customer-based brand equity, destination-branding, Lahore Fort, brand equity, Pakistan. RESUMO RAE-Revista de Administração de Empresas | FGV-EAESP

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Section: Introductionmentioning

confidence: 99%

Brand Equity of Lahore Fort as a Tourism Destination Brand

2015

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“…Furthermore, Halal studies opens up new fields in academic such as study of Halal logistics (Tieman, 2011;Tieman et al, 2012;Tieman et al, 2013;, Halal tourism (Wan Hassan & Awang, 2009;Haq & Wong, 2010) and Halal higher education (Ahmad et al, 2011).…”

mentioning

confidence: 99%

Halal Logistics PEST Analysis: The Malaysia Perspectives

Talib¹,

Hamid²,

Zulfakar³

et al. 2014

ASS

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Halal logistics is a global business, and the objective of this study is to analyse the general environment of Halal logistics in Malaysia by using the PEST Analysis. This study is exploratory in nature and applies literature survey and the External Factors Evaluation (EFE) Matrix methodology. The results generated 20 factors that externally influencing the Malaysia Halal logistics scene. Plus, from the analysis, the opportunities and threats are also showcased. This study is the first attempt to analyse the external environment of Malaysia Halal logistics industry, and it is hoped that this study will be a platform or future reference for more academic and professional research in Halal industry.

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“…Most previous literature on the development of halal tourism focused on marketing (Pink 2009;Haq and Wong 2010;Stephenson et al 2010;Alserhan 2011;Temporal 2011;el-Gohary and Eid 2014;Haq 2014;Jafari and Scott 2014;Stephenson 2014;el-Gohary and Eid 2015). Conversely, Paul Temporal and Baker Ahmad Alserhan show that the development of halal products, services, and infrastructure based on Muslim halal consciousness has promoted halal tourism (Alserhan 2011;Temporal 2011).…”

Section: Introductionmentioning

confidence: 99%

Managing Halal Knowledge in Japan: Developing Knowledge Platforms for Halal Tourism in Japan

Yasuda¹

2017

AJTR

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This paper explores the development of halal knowledge embedded in the Japanese tourism industry from the perspective of knowledge management. Specifically, it examines the diffusion of halal standards and certifications in the Japanese tourism market and the creation of halal knowledge in the halal tourism market. Halal guidelines like halal standards and a certification system are being diffused by private halal consultants engaged in the halal certification business. However, these guidelines create contradictions and challenges in Japan's tourism industry by revealing gaps between marketing analyses and Muslim tourists in Japan. Some discomforts and criticisms associated with halal guidelines reveal that halal is based more on tacit knowledge shaped in individual Muslim lifestyles and daily practices, than on explicit guidelines. As a result, the Japanese tourism industry has begun to recognize the importance both of halal knowledge's tacit aspects and of knowledge platforms to create shared social contexts.

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Is spiritual tourism a new strategy for marketing Islam?

Cited by 81 publications

References 52 publications

Brand Equity of Lahore Fort as a Tourism Destination Brand

Brand Equity of Lahore Fort as a Tourism Destination Brand

Halal Logistics PEST Analysis: The Malaysia Perspectives

Managing Halal Knowledge in Japan: Developing Knowledge Platforms for Halal Tourism in Japan

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