2000
DOI: 10.1002/1520-6793(200012)17:12<1035::aid-mar2>3.0.co;2-b
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Is spousal decision making a culturally situated phenomenon?

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Cited by 25 publications
(39 citation statements)
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“…Other variables, such as demographics and socioeconomics, cultural context/variation, family life cycle, product knowledge, the presence of children, etc., all have a certain influence on the decision-making process (Cosenza and Davis, 1981;Fodness, 1992;Harcar et al, 2005;O'Guinn et al, 1987;Wang et al, 2004;Webster, 2000;Xia et al, 2006;Zalatan, 1998).…”
Section: Husband and Wife In Family Decision-makingmentioning
confidence: 99%
“…Other variables, such as demographics and socioeconomics, cultural context/variation, family life cycle, product knowledge, the presence of children, etc., all have a certain influence on the decision-making process (Cosenza and Davis, 1981;Fodness, 1992;Harcar et al, 2005;O'Guinn et al, 1987;Wang et al, 2004;Webster, 2000;Xia et al, 2006;Zalatan, 1998).…”
Section: Husband and Wife In Family Decision-makingmentioning
confidence: 99%
“…As family consumption preferences cannot be predicted by individual family members' buying preferences alone, spousal influence on particular consumption is crucial (see Ashraf, 2009;Grønhøj & Thøgersen, 2011;Menasco & Curry, 1989;Webster, 2000;Wut & Chou, 2013). Nevertheless, the literature body does not provide comprehensive information on the influence of family members, especially spouses on CSA membership.…”
Section: Theore Ti C Al Backg Roundmentioning
confidence: 99%
“…Another factor that affects Thai consumers' decision making is their culture (Silayoi and Speece, 2007;Webster, 2000). In general, Thai culture is classified as being collectivist, which means that Thai people are influenced by friends, family and social groups to which they belong (Sukato and Elsey, 2009).…”
Section: Consumer Buyer Behaviour In Thailandmentioning
confidence: 99%
“…In terms of family influence, Silayoi and Speece (2007) point out that the father is most likely to pay the household bills, whereas mothers tend to make the final decision at the point of purchase. Also, wives in Thailand tend to have strong influence over their husbands' decision-making (Webster, 2000). It is also common for Thai children to have a say in purchasing decisions when the household service relates to them (Webster, 2000).…”
Section: Consumer Buyer Behaviour In Thailandmentioning
confidence: 99%
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