“…Other variables, such as demographics and socioeconomics, cultural context/variation, family life cycle, product knowledge, the presence of children, etc., all have a certain influence on the decision-making process (Cosenza and Davis, 1981;Fodness, 1992;Harcar et al, 2005;O'Guinn et al, 1987;Wang et al, 2004;Webster, 2000;Xia et al, 2006;Zalatan, 1998).…”