E xpenditures for the creation of intangible capital have increased since the 1990s, but accounting standards have not adapted to this increase. Among the sample of non-US companies we studied for this article, the proportion of capitalized intangible assets (excluding goodwill) relative to total assets increased from 0.2% to 2.2% between 1994 and 2018, and for US companies, these assets rose from 2.75% to 6.12%. Uncapitalized intangible capital expenditures, such as those on research and development (R&D), also increased over the same period. For our sample of international companies, R&D expenses relative to total revenues rose from 1.52% to 2.20%, and for US companies, they grew from 9.47% to 14.36% from 1994 to 2018. Recently, several authors investigated the impact of the increase in importance of intangible assets relative to that of physical assets on US value investing strategies (