Is the influence of privacy and security on online trust the same for all type of consumers?

Riquelme, Isabel P.; Román, Sergio

doi:10.1007/s12525-013-0145-3

Cited by 67 publications

(52 citation statements)

References 84 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Females were found to be more relationship-oriented than males, as evidenced by females' online connections with service providers and other consumers (Richard et al, 2010). Moreover, males are more likely to trust (Riquelme & Román, 2014) and shop online than females (Wolin & Korgaonkar, 2003). Finally, another study investigating the contribution of online word-of-mouth quality (defined as a relevant and useful word-of-mouth system on a retailer website) in creating trust indicated that males are more concerned about their ability to create and post online comments, whereas females place greater value on online comments from other consumers (Awad & Ragowsky, 2008).…”

Section: Gender Differencesmentioning

confidence: 99%

Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers

Nadeem

Andreini

Salo

et al. 2015

International Journal of Information Management

173

113

View full text Add to dashboard Cite

Consumers increasingly search for, evaluate, and buy items via social media and websites, but little is known about how these activities affect their level of trust, attitudes toward online retailing, and online shopping behaviors. Therefore, this study focuses on how online shopping via Facebook, peer recommendations, and website service quality affect consumer trust, attitudes and loyalty intentions in e-tailing. An online survey was conducted with Generation Y Italian consumers who used Facebook searches of various websites to shop for clothing online. Confirmatory factor analysis was used to validate the constructs, and structural equation modeling (SEM) was employed to test the hypotheses. Findings confirm that website service quality and consumers' predispositions to use Facebook for online shopping directly and positively affect consumer trust towards an e-tailer. In contrast, peer recommendations affect attitude directly rather than indirectly via trust. The results further indicate that peer recommendations have a significantly stronger influence on attitudes of females than they do on attitudes of males. Highlights:We study consumers' engagement online through websites and social networking sites and related peer recommendations.Data has been collected from Generation Y consumer segments who shop online.Online shopping via Facebook and website service quality has positive effect on trust.Peer recommendations have a significantly stronger influence on attitudes of females than they do on attitudes of males.Trust has a positive and significant effect on attitude towards e-tailer and loyalty intentions.

show abstract

Section: Gender Differencesmentioning

confidence: 99%

Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers

Nadeem

Andreini

Salo

et al. 2015

International Journal of Information Management

173

113

View full text Add to dashboard Cite

show abstract

“…also concluded that perceived security positively affects trust, as does loyalty, with the latter also being influenced by satisfaction [9]. Riquelme and Roman (2014) found that security and privacy significantly and positively impact online trust, and security often exerts a stronger effect than privacy [31].…”

Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

The Impact of Perceived Security on Consumer E-Loyalty: A Study of Online Tourism Purchasing

Chen

Lin

Huang

2015

2015 IEEE First International Conference on Big Data Computing Service and Applications

View full text Add to dashboard Cite

With the development of e-commerce and smart tourism, the combination of tourism and the internet has caused tourism purchasing in China to shift from traditional channels to online ones. However, while online tourism consumption has many advantages there are also high associated security risks. Understanding how perceived security impacts online tourism purchasing behavior is extremely important for tourism ecommerce enterprises. In this paper, we adopt the self-regulatory process proposed by Bagozzi (1992) as our theoretical framework. By employing structural equation modeling and bootstrapping, we systematically investigated the effects of perceived security on consumer e-loyalty. Data were collected in two ways, via an online survey and via a field survey of several famous tourism spots in Xiamen, a seaside tourism city in southern China. After confirmation, 330 valid questionnaires were received from respondents who had recently purchased tourism products online. The study results indicate that the impact of perceived security comprises two parts: first, perceived security significantly and positively impacts customer emotional elements (trust and satisfaction), thereby affecting their loyalty behavior; second, perceived security also affects subsequent behavior through other cognitive elements (perceived value and website image). Discussion and implications are provided based on the research results.

show abstract

“…As previous research on online trust has shown, consumer characteristics (i.e. personality traits, socio-demographics, expertise or experiences) are central determinants and/ Trust me if you can or moderators for both the trusting process and the online shopping process (Ansari et al, 2008;Bart et al, 2005;Kau et al, 2003;Moe, 2003;Riquelme and Román, 2014;Verhoef et al, 2007). It follows that it is academically and practically stimulating to know if and how these consumer characteristics influence online trust.…”

Section: Introductionmentioning

confidence: 98%

Trust me if you can – neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings

Hubert

Hubert²,

Linzmajer

et al. 2018

EJM

View full text Add to dashboard Cite

Purpose-The purpose of this study is to examine how consumer personality trait impulsiveness influences trustworthiness evaluations of online-offers with different trust-assuring and trust-reducing elements by measuring the brain activity of consumers. Shoppers with high degrees of impulsiveness are referred to as hedonic shoppers, and those with low degrees are referred to as prudent consumers. Design/methodology/approach-To investigate the differences between neural processes in the brains of hedonic and prudent shoppers during the trustworthiness evaluation of online-offers, the present study used functional magnetic resonance imaging (fMRI) and region-of-interest analysis to correlate neural activity patterns with behavioral measures of the study participants. Findings-Drawing upon literature reviews on the neural correlates of both trust in online settings and consumer impulsiveness and using an experimental design that links behavioral and fMRI data, the study shows that consumer impulsiveness can exert a significant influence on the evaluation of online-offers. With regard to brain activation, both groups (hedonic and prudent shoppers) exhibit similar neural activation tendencies, but differences exist in the magnitude of activation patterns in brain regions that are closely related to trust and impulsiveness such as the dorsal striatum, anterior cingulate, the dorsolateral prefrontal cortex and the insula cortex. Research limitations/implications-The data provide evidence that consumers within the hedonic group evaluate online-offers differently with regard to their trustworthiness compared to the prudent group, and that these differences in evaluation are rooted in neural activation differences in the shoppers' brains. This paper forms part of a special section on Neuromarketing. The authors thank the editors and reviewers for their valuable input during the different stages of the review process. Furthermore, the authors also thank participants of the International Conference of Information Systems 2014 for their comments and remarks on a preliminary working paper of this version.

show abstract

Is the influence of privacy and security on online trust the same for all type of consumers?

Cited by 67 publications

References 84 publications

Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers

Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers

The Impact of Perceived Security on Consumer E-Loyalty: A Study of Online Tourism Purchasing

Trust me if you can – neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings

Contact Info

Product

Resources

About