Citation: Hunter, L., Magill-Cuerden, J. and McCourt, C. (2015). 'Oh no, no, no, we haven't got time to be doing that': Challenges encountered introducing a breast-feeding support intervention on a postnatal ward. Midwifery, 31(8), pp. 798-804. doi: 10.1016Midwifery, 31(8), pp. 798-804. doi: 10. /j.midw.2015 This is the accepted version of the paper.This version of the publication may differ from the final published version.
Permanent
Implications for practice:Midwives and maternity support workers need to be able to control their time and space, and feel able to provide the relational care they perceive that women need, before breastfeeding support interventions can be successfully implemented in practice. Frustration with current ways of working, and a willingness to consider other approaches, could be harnessed to initiate change that would benefit health professionals and the women and families in their care. However, without appropriate leadership or facilitation for change, this could alternatively encourage learned helplessness and passive resistance.Hunter L, Magill-Cuerden J, McCourt C 2015 2