“…Some social and economic conditions may be more specific to the context of rural areas (Barnett et al, 2001;Curtis, 2004;Haynes & Gale, 2000), such as lower employment opportunities, lack of affordable housing, and declining availability of public transport, stigma and social exclusion (Parr, Philo, & Burns, 2004;Watkins & Jacoby, 2007), and the lack of accessibility of services and facilities (Niggebrugge, Haynes, Jones, Lovett, & Harvey, 2005;Page et al, 2007). Some of these indicators may not be routinely collected or be captured by readily available composite indices of deprivation, such as the 'Townsend' (Townsend, Phillimore, & Beattie, 1988), the 'Carstairs' (Carstairs & Morris, 1991) and the Index of Multiple Deprivation 2004 (Noble et al, 2004) which may be more relevant for measuring the socioeconomic context of urban environments.…”