2022
DOI: 10.1177/09738010231158180
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Is the Willingness to Take Risks a Credential for Being a Model Farmer?

Abstract: Despite the significant role of model or demonstrator farmers in disseminating new technologies, systematic and empirical examination of the behavioural characteristics that distinguish demonstrator farmers from other farmers is lacking. Understanding the characteristics of demonstrator farmers is as important as the characteristics of the technology or practice being demonstrated in model farms. Thus, this article examines whether attitudes to risks distinguish demonstrators from non-demonstrator farmers. The… Show more

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