Is There a Difference?: An Analysis of the Presence of Museums in the Network

Maniak, Katarzyna

doi:10.18848/1835-2014/cgp/v06i03/58335

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“…Apps for mobile devices expand the visitors' encounter with the cultural heritage, whilst multimedia contents–such as virtual reality tools and interactive stages–enable organizations to craft an immersive and personalized cultural experience, which is consistent with the visitors' evolving expectations (Carvajala et al, 2020; Müller, 2002). In addition, digitization increases the cultural institutions' openness (Maniak, 2014). Museums may exploit their presence in the digital environment to enhance the stakeholders' access to information about their activities, which is key to establish durable and trustful exchanges with stakeholders (Hughes, 2004).…”

Section: Conceptual Backgroundmentioning

confidence: 99%

Enhancing museums' attractiveness through digitization: An investigation of Italian medium and large‐sized museums and cultural institutions

Palumbo

2021

Journal of Tourism Research

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The Covid-19 pandemic put the museums' viability under stress, with national and supranational policies imposing closures and restricting the number of admitted visitors. Digitization enables cultural institutions to overcome such constraints, prompting innovative service delivery models. However, evidence on digitization's implications on organizational attractiveness (OA) is scant. Taking a retrospective approach, the article proposes a parallel mediation analysis to shed some light on the effects of digitization on museums' attractiveness. Findings suggest that digitization enhances OA directly and indirectly, via the delivery of digital services to physical visitors. Furthermore, digitization allows museums to meet the virtual visitors' expectations, enriching the cultural service offering.

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Section: Conceptual Backgroundmentioning

confidence: 99%

Enhancing museums' attractiveness through digitization: An investigation of Italian medium and large‐sized museums and cultural institutions

Palumbo

2021

Journal of Tourism Research

View full text Add to dashboard Cite

show abstract

Is There a Difference?: An Analysis of the Presence of Museums in the Network

Cited by 1 publication

References 0 publications

Enhancing museums' attractiveness through digitization: An investigation of Italian medium and large‐sized museums and cultural institutions

Enhancing museums' attractiveness through digitization: An investigation of Italian medium and large‐sized museums and cultural institutions

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