Is TikTok the New Instagram? Analysis of Plastic Surgeons on Social Media

Ravikumar, Vaishali; Kapadia, Kailash; Dalena, Margaret; Ayyala, Haripriya S.; Ramanadham, Smita R.

doi:10.1097/prs.0000000000007873

Cited by 12 publications

(13 citation statements)

References 4 publications

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“… 1 TikTok (Culver City, CA) is an imaginative way to show plastic surgery video content and has more prominent total engagement than Instagram. 4 A study conducted in Saudi Arabia in 2018 showed that most of their participants said yes to the effect of before-and-after pictures on SM and agreed on the influence of the surgeon's self-advertisement on the trend of cosmetic surgery. 5 A study was held in different regions of Saudi Arabia among 911 participants of males and females to evaluate the effect of SM on the Saudi population to undergo a cosmetic procedure to correlate the impact of SM with socio-demographic factors; the results showed that the majority were influenced by before-and-after comparison pictures, the desire to appear good in photographs, and the advertisement by surgeons and different television cosmetic shows.…”

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confidence: 99%

The Effect and Implication of Social Media Platforms on Plastic Cosmetic Surgery: A Cross-sectional Study in Saudi Arabia From 2021 to 2022

AlBahlal

Alosaimi

Bawadood

et al. 2023

Aesthetic Surgery Journal Open Forum

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Background Aesthetic procedures are considered one of the most commonly performed procedures in the medical field. Social media (SM) reflects the electronic platforms that deliver an enormous amount of information to different users and enable them to share their content and experience with others at the simple click of a button. In our modern era, SM platforms affect different angles of our lives, from a simple detail to a significant complex aspect. Objectives To evaluate the effect of different SM platforms on plastic cosmetic surgery in Saudi Arabia. Methods A cross-sectional study held in 2021 employing a random sampling technique with a sample size of 2248 participants (ages 12 to >50), including all plastic cosmetic interventions, excluding reconstructive and traumatic interventions. Results It was reported that 56.7% were not interested in doing surgical or non-surgical cosmetic interventions, while 43.3% were interested. For those influenced by SM platforms either interested or not interested in doing cosmetic interventions, Snapchat (Santa Monica, CA) was the most commonly influential SM. In addition, 35.9% answered that surgeons' advertisements affected their decision to seek plastic surgery consultations. Photograph editing applications made 46% of participants look better and more confident to post and share their pictures. Conclusions Our analysis showed that those influenced by SM platforms to seek cosmetic treatment were comparatively more interested in cosmetic treatment, with Snapchat being the most influential platform. Therefore, further studies to evaluate the impact of SM platforms among plastic surgeons are encouraged.

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confidence: 99%

The Effect and Implication of Social Media Platforms on Plastic Cosmetic Surgery: A Cross-sectional Study in Saudi Arabia From 2021 to 2022

AlBahlal

Alosaimi

Bawadood

et al. 2023

Aesthetic Surgery Journal Open Forum

View full text Add to dashboard Cite

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“…Instagram was found in a majority of studies to generate the highest engagement, especially among younger audiences. 8 , 19 , 27 , 28 , 30 , 33–36 YouTube and TikTok were found to have high engagement, but overall low-quality content. 28 , 29 , 31 , 32 One study that utilized crowd-sourcing found Facebook to be the optimal platform for engagement.…”

Section: Resultsmentioning

confidence: 92%

“… 8 , 19 , 27 , 28 , 30 , 33–36 YouTube and TikTok were found to have high engagement, but overall low-quality content. 28 , 29 , 31 , 32 One study that utilized crowd-sourcing found Facebook to be the optimal platform for engagement. 19 Another study found TikTok to generate the highest engagement 28 ( Table 2 ).…”

Section: Resultsmentioning

confidence: 92%

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The New Era of Marketing in Plastic Surgery: A Systematic Review and Algorithm of Social Media and Digital Marketing

Shauly

Marxen

Goel

et al. 2023

Aesthetic Surgery Journal Open Forum

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Social media has been demonstrated to serve as a critical tool for plastic surgeons, facilitating patient engagement, peer-to-peer education and learning, and outreach to the broader public community. This study aims to perform a meta-analysis of data to determine the most valuable and useful social media platforms for practicing plastic surgeons developing their practice by assessing the perceived value to the practice and quantifying return on investment. A systematic review was performed using PubMed (National Institutes of Health, Bethesda, MD). The initial search yielded 3592 articles. Sixteen articles met inclusion and exclusion criteria. It was found that patients are more likely to engage with aesthetic content rather than scientific content. Younger generations are more likely to utilize Instagram (Meta, Menlo Park, CA), Snapchat (Santa Monica, CA), and TikTok (Culver City, CA), while older generations may be more likely to utilize Facebook (Meta, Menlo Park, CA) and YouTube (San Bruno, CA). Age specific recommendations include utilizing Instagram, Snapchat, and TikTok with emphasis on breast augmentation for patients aged 17 and 35 given this is the most common procedure performed for this age group. Patients between the ages of 36 and 70 are most likely to be engaged on Facebook, Instagram, and Facebook with liposuction being the most common procedure in this age group. For ages 70+, patients are most likely to utilize Facebook with the most common procedure performed as blepharoplasty. Effective social media marketing for the plastic surgeon considers delivering the right content and choosing the right platform. The right content and platform are critically dependent on the specific age of the audience.

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“…Potential patients also commonly consult social media before their initial consultation. [7][8][9] One benefit of using a popular social media platform is the ability to alleviate health inequity because information is readily accessible for historically marginalized patient populations. In particular, transgender patients have a unique set of health care needs, but are often discriminated against by systemic and institutional barriers.…”

Section: Introductionmentioning

confidence: 99%

Evaluating the Quality and Reliability of Gender-affirming Surgery Videos on YouTube and TikTok

Song

Park

Phong

et al. 2022

Plastic and Reconstructive Surgery - Global Open

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Background: Social media platforms have changed the way medical information is disseminated. Transgender patients may utilize social media to learn about gender-affirming surgery (GAS). Although videos on social media are readily accessible, their content is not verified or peer-reviewed. Therefore, this study aimed to evaluate the quality and reliability of YouTube and TikTok videos related to GAS. Methods: YouTube and TikTok were queried for gender-affirming top surgery, metoidioplasty, phalloplasty, breast augmentation, and vaginoplasty. Quality of video content was analyzed by the DISCERN scale. Quality scores were compared among the type of GAS, account user, and content category. Results: There were 275 YouTube videos and 55 TikTok videos. Most videos focused on masculinizing top surgery (P < 0.001). Overall, videos on masculinizing GAS had higher quality and reliability than videos on feminizing GAS (P < 0.001). Chest surgery videos were of higher quality than those on genital surgery (P ≤ 0.001). Videos on masculinizing top surgery had the highest quality, whereas vaginoplasty had the lowest quality and reliability (P < 0.001). Videos produced by health care professionals and academic institutions had the greatest quality and reliability, respectively (P < 0.0001), whereas videos produced by patients were the least reliable (P < 0.0001). Conclusions: Videos on GAS ranged from poor to good quality and reliability. Health care professionals, especially plastic surgeons, should create high-quality videos on social media to educate transgender patients. There should also be greater efforts in disseminating existing high-quality videos on social media. Resources posted on social media platforms can reach a wide audience through accessible means.

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Is TikTok the New Instagram? Analysis of Plastic Surgeons on Social Media

Cited by 12 publications

References 4 publications

The Effect and Implication of Social Media Platforms on Plastic Cosmetic Surgery: A Cross-sectional Study in Saudi Arabia From 2021 to 2022

The Effect and Implication of Social Media Platforms on Plastic Cosmetic Surgery: A Cross-sectional Study in Saudi Arabia From 2021 to 2022

The New Era of Marketing in Plastic Surgery: A Systematic Review and Algorithm of Social Media and Digital Marketing

Evaluating the Quality and Reliability of Gender-affirming Surgery Videos on YouTube and TikTok

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