“…This is because public services are increasingly provided by a plethora of organizations, not all public (in fact very few public, for services on the right side of Laing's (2003) spectrum). The danger, however, comes from leaving public value behind, as none of these paradigms consider the difference between public and private valueunsurprisingly, they focus on the latter whereas the formerstillhas a pivotal role in understanding the public sector and the provision, consumption and leadership in public services (Prebble 2016(Prebble , 2018Crosby and Bryson 2018;Hartley, Parker, and Beashel 2019). We contend that, on balance, the value co-creation paradigms is more beneficial than damaging to us at this point in the field's development.…”