When in June 2013 the cultural production environment mobilized against President Morsi and his minister of culture, this turned out to be a prelude to massive popular demonstrations and the removal of Morsi by the army. But what were the cultural policies of the Morsi government all about? The article traces the cultural policy agenda of the Muslim Brotherhood and its Freedom and Justice Party, and the major controversies they engendered when in power. It argues that Islamization of cultural life may have been a long-term goal, but not a priority in the Morsi government which, on the other hand, at the end of its reign clumsily pursued a policy of “ikhwanization.” Focusing on two controversial films about Egypt’s Jews and Copts, respectively, it discusses revisionist accounts of the minority issue that has emerged after the revolution, and the Morsi government’s position on it.