Islamic marketing: A literature review and research agenda

Mamun, Md. Abdullah Al; Strong, Carolyn; Azad, Md. Abul Kalam

doi:10.1111/ijcs.12625

Cited by 32 publications

(20 citation statements)

References 155 publications

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“…'s (2021) review on life insurance purchase behavior, Cavalinhos et al. 's (2021) review on in‐store mobile device usage, Goyal and Kumar's (2021) review on financial literacy, Kapoor and Banerjee's (2021) review on brand scandal, Mamun et al's (2021) review on Islamic marketing, Mishra et al. 's (2021) review on omnichannel retailing, Rebouças and Soares's (2021) review on voluntary simplicity, Tanrikulu's (2021) review on theory of consumption values, and Wang et al's (2021) review on consumer choice models and reference points.…”

Section: Exemplars Of Systematic Literature Reviewsmentioning

confidence: 99%

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

Paul

Lim

O’Cass

et al. 2021

Int J Consumer Studies

941

959

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Reviews in research are assessments of published material (e.g., literature and news) in a specific domain (e.g., area, outlet, and topic).Among the many types of reviews that exist (e.g., critical reviews and post-published reviews), systematic literature reviews are by far the most informative and scientific, provided that they are rigorously conducted and well justified. Among premier business journals, systematic literature reviews have been omnipresent in leading management journals for decades; however, they are relatively new in top marketing journals.There are numerous evidences to illustrate the acceptance and success of systematic literature reviews as a methodology for and a product of world-class research, which include but not limited to:1. The appearance and proliferation of systematic literature reviews in premier journals. For example, Weingarten and Goodman's (2021) review on experiential advantage in the Journal of Consumer Research and White et al.'s (2019) review on sustainable consumer behavior in the Journal of Marketing. 2. The call for and recognition of systematic literature reviews by editors of premier journals. For example, the Academy of Management Review is a premier journal devoted to review articles, whereas Palmatier et al.'s (2018) editorial statement in the

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Section: Exemplars Of Systematic Literature Reviewsmentioning

confidence: 99%

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

Paul

Lim

O’Cass

et al. 2021

Int J Consumer Studies

941

959

View full text Add to dashboard Cite

show abstract

“…Abbas et al (2018) focused on building employee commitment to Islamic banks with internal marketing. Al Mamun et al (2020) emphasized the importance of Islamic marketing that Islamic marketing researchers surprisingly overlooked personal selling, sales promotion and direct marketing. An ethical Islamic marketing mix is a new approach to optimizing Islamic business.…”

Section: Literature Reviewmentioning

confidence: 99%

Salesperson ethics behavior as antecedent of Islamic banking customer loyalty

Wıjaya

Nasuka

Hidayat

2021

JIMA

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Purpose The development of the banking industry is encouraging increasingly fierce competition. In the face of banking competition, Islamic banks need to build customer loyalty by paying attention to ethical aspects. Ethics has an essential role in forming and preserve relationships between companies and customers in the long term. The measurement model of salesperson ethical behavior in this study was built using the Islamic-based marketing concept. This study aims to test empirical models of Islamic ethics-based salesperson behavior in increasing customer loyalty of Islamic banks through the aspect of customer trust. Design/methodology/approach Research data were obtained from 165 Islamic bank customers in the Central Java, Indonesia, using the purposive sampling method. Data analysis in this study uses structural equation modeling. Findings The study shows that the Islamic ethics-based salesperson behavior has a positive effect on customer trust in a salesperson, customers’ trust in Islamic banks and customer loyalty. Customer trust in a salesperson has positively and significantly influenced customer trust in Islamic banks and customer loyalty. Customer trust in Islamic banks has a positive and significant effect on customer loyalty. Practical implications This study’s results are expected to be used to reference maintenance salesperson in Islamic banking to behave based on Islamic principles. Islamic marketing principles need to be applied through salespersons behaving realistically (al-Waqi’iyyah) and humanistic concepts (insaniyyah). The application of Islamic ethics can limit and avoid deviant behavior from salespeople that is detrimental to consumers and organizations. The behavior of salespeople based on Islamic ethics will build consumer trust in both organizations and salesperson so that it has implications for consumer loyalty. Originality/value This paper provides new findings to understand Islamic banking consumer loyalty that focuses on Islamic ethical salesperson behavior point of view. This paper also presents a new measurement of research variables from an Islamic perspective in examining the role of Islamic ethics-based salesperson behavior toward banking customer loyalty. This study takes the object of research in Islamic banking that has different characteristics from conventional financial institutions.

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“…Therefore, R Packed and VOSviewer were adopted for bibliometric analysis in this study. Bibliometric reviews are used because of their scientific ability to visualize networks among sources, authors, keywords (Mamun et al , 2020). Bibliometrics can better communicate keyword findings so that data exploration can be carried out to provide rich information to readers (Jiang et al , 2019).…”

Section: Resultsmentioning

confidence: 99%

Ensuring the halal integrity of the food supply chain through halal suppliers: a bibliometric review

Handayani

Masudin

Haris

et al. 2021

JIMA

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Purpose This paper aims to provide a brief bibliometric review of previous literature reviews in understanding halal suppliers in the food supply chain to achieve halal standards from upstream to downstream. Design/methodology/approach The method used was a structured literature review sample of during 2008–2020 totalling 142 articles. The authors use the R-package bibliometric and VOSviewer to find out information about journals, articles, authors, citations, keywords and word hierarchy maps. Findings The analysis reveals five research clusters: halal supply chain, food supply chain, supply chain integration, halal lifestyle, halal logistics. Research limitations/implications This study focuses on articles that discuss halal suppliers in the food supply chain. Originality/value Bibliometric reviews related to suppliers in the halal food supply chain in this study will help explore halal suppliers and be useful for researchers and practitioners in their fields as well as assist supplier management in the halal food supply chain.

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Islamic marketing: A literature review and research agenda

Cited by 32 publications

References 155 publications

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

Salesperson ethics behavior as antecedent of Islamic banking customer loyalty

Ensuring the halal integrity of the food supply chain through halal suppliers: a bibliometric review

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