The positively charged and weakly polarizable s-block metals commonly do not usually have phosphine ligands in molecular complexes. Herein, we report mono- and dinuclear small diamidophosphine complexes of the alkaline-earth metals Mg, Ca, and Sr, which were prepared from simple precursors and a phosphine-functionalized diamine ligand N,N-bis(2-(diphenyl-phosphino)phenyl)ethane-1,2-diamine (PNHNHP). The alkaline-earth metal based complexes [(PNNP)Mg] and [(PNNP)M(thf) ] (M=Ca, Sr), exhibit unusual coordination spheres and show bright fluorescence, both in the solid state and in solution. For comparison, the even stronger luminescent Al and Zn complexes [(PNNP)Zn] and [(PNNP)AlCl] were prepared. Emission lifetimes in the nanosecond range and high photoluminescence quantum yields up to 93 % are observed at room temperature.