The yolk proteins found in the oocyte of oviparous animals are synthesized by the liver as a large lipophosphoglycoprotein precursor, vitellogenin (Vtg), which represents a vital, sole source of nutrient for the developing larvae. Vitellogenesis underlies early development of oviparous animals. The Vtg gene is extremely sensitive to estrogen and other steroid hormones. Thus, vitellogenesis is a useful model for studying hormonal regulation of eukaryotic gene expression. The Oreochromis aureus vitellogenin, OaVtg gene spans 9 kb and contains 34 exons. Although the OaVtg promoter has a nonconsensus TATA, this promoter is capable of driving basal transcription. Two imperfect estrogen response elements, ERE p (proximal) and ERE d (distal), located in the promoter at Ϫ532 and Ϫ1352 elicit a significant increase in estrogen-dependent reporter gene activity. Competition gel mobility shift assays have demonstrated that ERE p and a novel ERE exon2 (located within exon 2) exhibit specific binding of estrogen receptor. Thus, nonconsensus OaVtg EREs contribute to the estrogen-dependent regulation of the OaVtg gene in vivo. During estrogen-induced vitellogenesis, the massive rate of transcription and translation of Vtg followed by its secretion into the blood makes this a major circulating protein that is taken up by membrane-bound vitellogenin receptors (VtgR) found on oocytes. The VtgR, which belongs to the low density lipoprotein receptor family, interacts with the N-terminal region of Vtg Hormones and Their Receptors in Fish Reproduction Downloaded from www.worldscientific.com by UNIVERSITY OF BIRMINGHAM LIBRARY -INFORMATION SERVICES on 03/20/15. For personal use only. Vitellogenesis and Vitellogenin Receptor 255via electrostatic attraction. Once in the oocytes, Vtg is cleaved into yolk proteins (lipovitellin and phosvitin), which are stored as nutrients for the developing embryo.