We have measured the scattering of 375-MeV ' 0 ions by isotopes of ' ' Pb to investigate the isospin character of transitions to low-lying 2+ and 3 states. The data were analyzed using the deformed optical potential model. The 2+ collective strength, which is concentrated in a single state at 4.085 MeV in Pb, is observed to fragment in both Pb and Pb. The differential cross sections for excitation of the collective 2+ and 3 states are well reproduced by model calculations in which it is assumed that M"/M~= N /Z (i.e., isoscalar character). Angular distributions for the lowest-lying 2+ states in ' Pb are significantly different from those for the higher-lying collective 2+ states, and can be reproduced with M"/M~= 2.5. The data are compared with random-phase-approximation calculations including pairing, and good agreement is found within estimated uncertainties.