Israel's military public diplomacy evolution: Historical and conceptual dimensions

Assessing Palestinian public diplomacy: Realities, challenges and opportunities

“…Public diplomacy has currently become a necessity and a field of competition for countries aiming to succeed in the international realm because of its widespread reach and its ability to shape public perceptions and attitudes across the world. This is why countries such as Canada, the USA and Australia put significant energy and investment into public diplomacy programmes that integrate various sectors and implementers such as sports, non-profit organisations, corporations and educational institutions as a means to achieve greater leverage in the international sphere (DFAT, 2016; Kim, 2016; Magen and Lapid, 2018; Morgan et al, 1991; Pedersen et al, 2006; Zhang, 2013). Nevertheless, it is almost impossible for any public diplomacy programme to succeed without, in the first place, having established common ground between the government and the publics it is targeting through its programmes.…”