1989
DOI: 10.1177/009365089016006004
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Issue Obtrusiveness and the Agenda-Setting Effects of National Network News

Abstract: This study examines the effect of issue obtrusiveness on the agenda-setting effects of the national network television news. Two competing models are tested: (a) the obtrusive contingency, which holds that agenda-setting effects decrease as the obtrusiveness of, or amount of personal experience with, an issue increases, and (b) the cognitive-priming contingency, which posits just the opposite−that agenda-setting effects increase as obtrusiveness increases. Findings provide no support for the obtrusive continge… Show more

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Cited by 64 publications
(52 citation statements)
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“…First, the results and conclusions inferred from this content analysis are limited to a select number of high circulating U.S. and Canadian newspapers and may not reflect newspaper coverage at state, provincial, municipal, and local levels. Nevertheless, given the widespread reach and influence of these national newspapers and the public health significance of the topic, national news media are likely to mirror the overall coverage of the issue in local news media (Demers et al, 1989). Moreover, other forms of non-print media, such as television and radio, were not analyzed.…”
Section: Discussionmentioning
confidence: 99%
“…First, the results and conclusions inferred from this content analysis are limited to a select number of high circulating U.S. and Canadian newspapers and may not reflect newspaper coverage at state, provincial, municipal, and local levels. Nevertheless, given the widespread reach and influence of these national newspapers and the public health significance of the topic, national news media are likely to mirror the overall coverage of the issue in local news media (Demers et al, 1989). Moreover, other forms of non-print media, such as television and radio, were not analyzed.…”
Section: Discussionmentioning
confidence: 99%
“…Issues are obtrusive when most members of the public have dealt with them directly. Issues are unobtrusive if audience members have not had direct experience with the issue (Demers et al, 1989). This implies that the agenda setting effect of the media should be strongest when audiences have no direct experience with the issue.…”
Section: Hypothesismentioning
confidence: 99%
“…There are a number of studies that have examined these so-called contingent conditions of agenda setting. For instance, Demers, Craff, Choi, and Pession (1989) examined mass media influenced the voters' assessment of what they thought were the major issues of the campaign. It is important to note that the sample was solely based on undecided voters.…”
mentioning
confidence: 99%