“…First, the results and conclusions inferred from this content analysis are limited to a select number of high circulating U.S. and Canadian newspapers and may not reflect newspaper coverage at state, provincial, municipal, and local levels. Nevertheless, given the widespread reach and influence of these national newspapers and the public health significance of the topic, national news media are likely to mirror the overall coverage of the issue in local news media (Demers et al, 1989). Moreover, other forms of non-print media, such as television and radio, were not analyzed.…”