Issues and Opportunities of Internet Hotel Marketing in Developing Countries

Au, Norman; Ekiz, Erdoğan H.

doi:10.1080/10548400902925106

Cited by 11 publications

(8 citation statements)

References 64 publications

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“…The hospitality and tourism industry was among the very first to be tremendously influenced by the advent of the Internet (Siguaw, Enz, & Namiasivayam, 2000;Standing, Tang-Taye, & Boyer, 2014). Hospitality-related businesses recognized the expansion of public access to this media and started to promote their services and products through the Internet (Au & Ekiz, 2009). Customers were allowed to search and purchase travel-related services and products directly from suppliers via the Internet without time and geographic restrictions (Olmeda & Sheldon, 2001).…”

Section: The Role Of the Internet In The Contemporary Hospitality Andmentioning

confidence: 99%

The effects of website quality on customer satisfaction, use intention, and purchase intention: A comparison among three types of booking channels

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Section: The Role Of the Internet In The Contemporary Hospitality Andmentioning

confidence: 99%

The effects of website quality on customer satisfaction, use intention, and purchase intention: A comparison among three types of booking channels

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“…In other words, the internet a fast, and reliable form of communication is an efficient tool to cope with increasing demand in a swiftly changing tourism industry. In addition to this, the development and commercialization of information, through the internet, has provoked tourism-related businesses to adjust their strategies in order to promote their products and services all over the world (Au, 2009).…”

Section: Introductionmentioning

confidence: 99%

“…According to Au (2009), technology has long been a key component of service industries and has deeply affected the way service companies perform. In addition, Prasad (2001) mentioned the idea based on The Economist (1999) that the internet is often considered as one of the most transforming technological inventions since the Industrial Revolution.…”

Section: Introductionmentioning

confidence: 99%

The International Interdisciplinary Business and Economics Conference: Volume 6

Çobanoğlu¹,

Ongan²

2016

The International Interdisciplinary Business and Economics Conference

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PREFACEAsk someone to tell you the story of the blind men and the elephant, and they'll tell you a tale of six men, each of whom touched a different part of an elephant, unable to see what their hands were resting on. Asked to describe what they had touched, the man who felt the side of the elephant said, "I touched a wall," and the man who felt the elephant's tusk said, "I touched a spear." The six men argued among themselves--was it a snake, a cow, a piece of rope? Only when they worked together, sharing their different ideas and experiences, were they able to discover the truth. Gardy & Brinkman, 2003 The National Academies defines interdisciplinary research as "a mode of research by teams or individuals that integrates information, data, techniques, tools, perspectives, concepts, and/or theories from two or more disciplines or bodies of specialized knowledge to advance fundamental understanding or to solve problems whose solutions are beyond the scope of a single discipline or area of research practice." The fields of business and economics are very suitable for interdisciplinary research. For this reason, we decided to create an international conference to feature business and economics research that spans more than one discipline. We are very happy to present to you the proceedings of the Sixth International Interdisciplinary Business-Economics Advancement Conference. In these proceedings, please find 34 papers or abstracts from 11 different countries in different fields of business. We thank our contributors and reviewers for making IIBA a truly global conference. The provided USB-stick also includes the abstracts and full papers along with the conference program.

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“…In spite of growing importance of UAE as travel destinations, the existing literature has few studies that have examined the marketing strategies of SMSHs, and to what extent, these SMSHs have managed to survive, grow, and succeed in this dynamic and ever-changing industry, or more specifically, how they make marketing decisions, promote their services, and remain competitiveness. Although the role of marketing in contemporary businesses is recognized and marketing philosophy is widely accepted, the tourism industry is one of the last to experience the change from a seller’s to a buyer’s market (Calantone and Mazanec, 1991); the hotel sector, particularly of SMSHs in developing country was slow to accept and implement the dynamic marketing concept (Au and Ekiz, 2009) and marketing aspects is rarely discussed in hospitality-related journals. Despite several researchers argue of complex and sophisticated marketing theories frequently have little meaning for the small business (Blankson and Stokes, 2002; Simpson and Taylor, 2002), however, its concept and practice are still relevant for the small business success.…”

Section: Introductionmentioning

confidence: 99%

Understanding marketing strategies with particular reference to small- and medium-sized hotel businesses in the United Arab Emirates

Ahmad

Saber

2015

Tourism and Hospitality Research

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This study attempts to empirically investigate the marketing practices of the small- and medium-sized hotels in the United Arab Emirates, which has not been extensively researched in the context of the accommodation sector in Arab region. Findings from the survey and semi-structured interviews with owners–operators of small- and medium-sized hotels revealed that, to remain competitive in the hotel businesses, small- and medium-sized hotels owners–operators undertaken various marketing practices in terms of positioning, product, price setting, and promotional strategies. The research reported in this paper seeks to make a contribution to the understanding of marketing strategies in small- and medium-sized hotels specifically and, more generally, to the area of small- and medium-sized enterprises or entrepreneurial marketing.

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Issues and Opportunities of Internet Hotel Marketing in Developing Countries

Cited by 11 publications

References 64 publications

The effects of website quality on customer satisfaction, use intention, and purchase intention: A comparison among three types of booking channels

The effects of website quality on customer satisfaction, use intention, and purchase intention: A comparison among three types of booking channels

The International Interdisciplinary Business and Economics Conference: Volume 6

Understanding marketing strategies with particular reference to small- and medium-sized hotel businesses in the United Arab Emirates

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