Issues in developing, managing and marketing electronic journals collections

Ashcroft, Linda

doi:10.1108/01604950210447386

Cited by 14 publications

(10 citation statements)

References 26 publications

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“…E-books continue to be brought into academic and public library collections, but there has been no standardisation of provision by suppliers. This is similar to the early situation with e-journals, when concerns were raised about lack of standardisation by suppliers, such as different platforms, different navigation, different purchasing models and licence arrangements and so forth (Ashcroft, 2002a).…”

Section: E-book Terminologysupporting

confidence: 53%

Change implications related to electronic educational resources

Ashcroft

Watts

2004

Online Information Review

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E-books are a relatively recent addition to the online electronic resources market, and commentators are still debating their efficacy. Access to e-books continues to develop, with numerous platforms available, and lack of standardisation an ongoing problem. However, there are potential advantages to e-books, including easier access, speed of publication, space-saving, and lower costs. Many university libraries are beginning to have e-books in their collections. A research project being undertaken at Liverpool John Moores University is investigating the provision of e-books in 127 academic libraries in the UK. Many academic libraries are providing access to e-book resources that are free-of-charge, and those libraries offering e-book subscriptions are using the World Wide Web for their platform. There are similar issues in the take-up of e-books to those regarding the take-up of other electronic resources, such as ejournals. These include changes in professional and management skills, such as collection development, marketing and evaluation, user education, technological skills and communication skills.

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Section: E-book Terminologysupporting

confidence: 53%

Change implications related to electronic educational resources

Ashcroft

Watts

2004

Online Information Review

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“…Many researchers suggest that the use of marketing can lead to a reorganisation of services in response to user needs, and to information product improvement as well as contributing, considerably towards the achievement of a library's objectives (Wood and Young, 1988;Bushing, 1995;Renborg, 1997;Arachchige, 2002;ACRL and Reynolds, 2003;Spalding and Wang, 2006). Additionally, promotional tools can be used to raise awareness, in order to publicize the available products and services, and increase their usage and demand (Ojiambo, 1994;Rowley, 1995;Ashcroft, 2002;Adeyoyin, 2005). But most importantly librarians should realize that effective library marketing, presupposes "studying and analyzing [user] needs" (Wood and Young, 1988, p. 7).…”

Section: Introductionmentioning

confidence: 99%

Marketing applications in Greek academic library services

et al. 2013

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Δημοσιεύσεις Μελών--ΣΔΟ--Βιβλιοθηκονομίας και Συστημάτων Πληροφόρησης, 2013This paper aims to describe marketing methods, techniques and activities used in Greek academic libraries and their staff perceptions regarding the importance of marketing applications. In addition, it identifies factors which hinder the uptake of marketing, and investigates the evaluation methods used.There are 151 central and departmental academic libraries in Greece, yet there is limited published research concerning their marketing activities. Therefore, it was intended to discover the reasons behind the low/non-use of marketing in Greek academic libraries. A three-section questionnaire was designed as the main research tool and distributed to 151 libraries. Survey results are presented and analysed according to the structure of the questionnaire.Whilst marketing techniques and methods are used in academic libraries worldwide, the spread of marketing in Greek academic libraries proved to be limited. Basic operational problems were identified as the main barrier to greater uptake. Nevertheless, the majority of Greek academic librarians realize the importance of marketing, but they still have a long way to go in terms of understanding and adopting marketing concepts in their provision of services.A quantitative survey was employed to determine the current situation, and examine the attitudes and perceptions of librarians in Greek academic libraries. However, the rapidly changing information environment and the increased international interest in academic library marketing have necessitated further research. The paper presents research on staff perceptions and attitudes, towards marketing activities in Greek academic libraries. However, there is limited published research on the topic. Additionally, it is the first attempt to discover the extent to which marketing is used in Greek libraries' services' provision. The research depicts marketing techniques and methods used in Greek academic libraries and compares its results with international practices

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“…However, a subject specific list of all the electronic journals being subscribed along with active links should be made an integral part of the library webpage. It is also optimal to offer an A‐Z title list (Ashcroft and Langdon, 2002) on the library web site. However, this is feasible only for the libraries having a relatively low number of electronic journals as a lengthy alphabetical list by title of journals may lead to chaos and this will mar the very purpose of effective retrieval of information.…”

Section: Discussionmentioning

confidence: 99%

Dissemination of electronic journals

Vasishta

2013

The Electronic Library

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PurposeAs electronic journals are developing as a new information platform, their promotional activities require something more than just notifications. Promotion is the decisive factor in the effective use of a sophisticated service called electronic journal. Library websites act as a best promotional medium to spread awareness about electronic journals and to act as a gateway to provide a customized interface for enhanced navigation and ease of access. The purpose of this paper is to analyze the websites of technical university libraries to ascertain that libraries are effectively utilizing their respective websites to provide trouble‐free access to electronic journals available in the library.Design/methodology/approachFor the purpose of this study, a research instrument in the form of comprehensive checklist was developed to evaluate the accessibility of electronic journals from the websites of technical university libraries.FindingsThe research reveals that technical university libraries are trying to set up useful websites but the library websites of most of the institutes seem to be at primitive stage. Majority of libraries' websites have very simple and basic features. Overall, they fall short of their potential to act as a platform for proper dissemination of electronic journals. There is enormous scope for the improvement of the websites of the institutions under study. A few recommendations were made for the improvement of these websites in the form of enhancement in various aspects like quality content, users' convenience and artistic composition.Originality/valueThe portal technology has enabled libraries to provide the user with an interface from where information of high relevance can be accessed with ease. The article suggests that websites of technical university libraries can incorporate a lot more information to enhance the utilization of electronic journals. It is time for librarians to feel their responsibility as web content managers and be more conscientious in providing the information on the library websites keeping in view the information requirements of the users. If the library website has a dedicated webpage for providing information exclusively for electronic journals, it will be easy for users to have a single access point for accessing all the electronic journals provided by the various publishers. This paper will be helpful to librarians who are planning to strategically develop their websites.

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Issues in developing, managing and marketing electronic journals collections

Cited by 14 publications

References 26 publications

Change implications related to electronic educational resources

Change implications related to electronic educational resources

Marketing applications in Greek academic library services

Dissemination of electronic journals

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