Issues in Indian languages computing in particular reference to search and retrieval in Telugu language

Madalli, Devika P.; Patel, Dimple

doi:10.1108/07378830910988568

Cited by 4 publications

(2 citation statements)

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“…Therefore, direct sellers in south India have employed the sales force familiar to south Indian languages (Sandhu, 2015) such as Tamil, Telugu, Malayalam, Marathi, and Kannada (Sreekumar, 2009). Naturally, people use these languages with variations in slang, accents, and vocabularies (Madalli & Patel, 2009).…”

Section: Language Barriers In Personal Sellingmentioning

confidence: 99%

Language barriers of the sales force in personal selling

Muramalla¹

2019

JBRMR

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This paper discussed the language barriers of the sales force in personal selling. For the purpose, ten types of language barriers are tested with a sample of 180 salespeople who are chosen by convenience sampling method in two southern States of India namely Andhra Pradesh and Telangana where majority people speak in the Telugu language. By snowball sampling method, conversational interviews are conducted with the sampled sales force and investigated the specific language barrier that was highly troubled them during their conversations with the customers. From the total responses, ranks are given to each barrier. Study results revealed that in AP and Telangana more salespeople experienced the barriers of literacy, jargon, dialects, unclear sound, and accent. Few troubled byword choice, pidgins, semantic gaps, slang, and linguistic ability. In urban markets, more salespeople averted by word choice and literacy, in rural areas more was hostile to semantic gaps and Jargon. The female sales force was more concerned with literacy, slang, and accent. More male sales representatives are apprehensive about dialects, unclear sound, and jargon. A similar study recommended by extending to other southern States in India such as Tamil Nadu, Odisha, Karnataka, and Maharashtra, to find out the barriers of Indian regional languages in direct selling at rural and urban markets.

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Section: Language Barriers In Personal Sellingmentioning

confidence: 99%

Language barriers of the sales force in personal selling

Muramalla¹

2019

JBRMR

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“…DSpace does not allow for different types of searches, such as truncation search, word variants, etc. for Indian languages (Madalli and Patel, 2009).…”

Section: Process Of Digitisation Used By Jayakar Librarymentioning

confidence: 99%

Development of a digital library of manuscripts

Londhe

Desale²,

Patil³

2011

Program

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PurposeThe purpose of this paper is to focus on the technical know‐how required for digitisation of manuscripts. It aims to discuss the digitisation process of manuscripts adopted in the Jayakar Library, University of Pune in India and also to evaluate the digitisation software used in this project.Design/methodology/approachThe paper explains different steps of the digitisation process. It also explains the process for creating metadata fields for easy retrieval of manuscripts and evaluates the digitisation software.FindingsDigitisation of manuscripts is a difficult process because of the fragility and discolouration (yellowishness) of manuscripts. Creation of metadata and especially subject headings for manuscripts is difficult and time consuming. QuickScan software is good for image capturing and DSpace is good for providing access to digital contents.Originality/valueThe project details and use of different software in this project may be useful for others carrying out digitisation projects.

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Digital libraries for minor languages in India: frameworks for addressing absences in policy and governance

Wadhwa

2024

DLP

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Purpose Given that Indian languages in general are under-represented on the internet and that languages of minority linguistic groups find very little space on digital platforms, it is imperative for institutions such as libraries to cater to smaller communities and their educational needs while also reaching out to them in their own languages. This study aims to deliberate on strategies for enlisting community support for gathering diverse learning resources in different languages and for enlisting participation in activities such as crowdsourcing in initiatives such as annotations and transliteration. Design/methodology/approach This paper calls for interventions that imagine and create infrastructure for the flourishing of smaller libraries that can draw from and feed into large-scale national and international libraries. Offering a conceptual framework to rethink the country’s approach toward minor languages, it first offers an overview of policies and initiatives relevant to the concerns of minor languages in digital libraries in India. Based on the policy analysis, it then goes on to suggest starting points for policy designers and custodians of libraries to help them work toward better representation of languages in their resources. Findings The existing frameworks analyzed here for the greater or representation of minor Indian languages reveal a culture of silence toward the issue of language. With some advocacy, these frameworks can be mined to craft different ways that are critical not just for enriching libraries but also for preservation of cultural heritage of the communities concerned, thus adding a larger social dimension to the question of access. Originality/value While a lot of socio-political discourse on minority languages in India exists, this study pushes for their bearing on digital libraries, educational frameworks and cultural heritage.

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Issues in Indian languages computing in particular reference to search and retrieval in Telugu language

Cited by 4 publications

References 2 publications

Language barriers of the sales force in personal selling

Language barriers of the sales force in personal selling

Development of a digital library of manuscripts

Digital libraries for minor languages in India: frameworks for addressing absences in policy and governance

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