Issues in Insurance Expenses among the Lowest Income Households in Malaysia: Validity and Reliability Analyses

Ramli, Norimah Binti Rambeli @; Hashim, Emilda; Mahdinezhad, Maryam; Jalil, Norasibah Binti Abdul; Hashim, Asmawi; Bakri, Syazwani Binti Mohd.

doi:10.6007/ijarbss/v8-i10/5305

Cited by 2 publications

(1 citation statement)

References 3 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This study supports that individuals in low-income nations generally exhibit limited willingness to increase their spending on environmentally friendly items. This finding aligns with Ramli et al (2019)'s study, which indicates that households from the lower income group (B40) have opted against adopting green products. Consumers who are price sensitive are more drawn to the less expensive products, they represent those individuals who value quantity over quality and are more likely to purchase lowcost goods, regardless of the benefits they received with the product or services.…”

Section: Discussionsupporting

confidence: 89%

Greening Starbucks: Investigating the Relationship between Consumer Green Awareness and Purchase Intentions in Malaysia

Lee,

Lim,

Batul

et al. 2023

JCDA

View full text Add to dashboard Cite

Starbucks, a prominent player in the F&B industry, has integrated sustainability into its marketing strategies. Starbucks encourages environmentally and socially responsible behavior among customers. This research examines the impact of green awareness on consumer purchase intention. A survey was conducted with 120 Starbucks consumers in Malaysia, and the data was analyzed using SPSS. The findings reveal that environmental concerns, green price awareness, and social influence positively influence purchase intention. However, the study finds no significant association between green brand image, green products, and purchase intention. This research provides valuable insights into consumer perception of green awareness and its influence on purchasing decisions. It underscores the importance of genuine environmental action alongside marketing tactics. The study emphasizes the industry's role in advancing sustainable development aligned with the SDGs.

show abstract

Section: Discussionsupporting

confidence: 89%

Greening Starbucks: Investigating the Relationship between Consumer Green Awareness and Purchase Intentions in Malaysia

Lee,

Lim,

Batul

et al. 2023

JCDA

View full text Add to dashboard Cite

show abstract

Measuring Customer Satisfaction Level at Counter Service, SunLife Malaysia Johor Bahru

Rosli¹,

Kelana²,

Teo³

2021

IJARBSS

View full text Add to dashboard Cite

This article was published, to identify significant effect between factors influencing customer satisfaction, in SunLife Malaysia Johor Bahru. Every business organization's success depends on the satisfaction of their customers. Service quality is well recognized to influence the customer satisfaction. According to the Life Insurance Association Malaysia (LIAM) records, there are increasing numbers of complaints were reported from 2005 until today. Some issues such as poor service, delay in settlement of claims, wrong information, price fixing and lack of professionalism in their work by the agents of insurance companies and many others reasons were reported. Although there are several studies on customer satisfaction has been carried out before, unfortunately there are not many studies were done mainly in counter service for insurance companies in Malaysia. This study aims to measure the level of factors influencing customer satisfaction towards insurance counter service. 400 numbers of participants were chosen to conduct this study consist of existing SunLife Malaysia Johor Bahru customers. Quantitative method was conducted whereby 200 sets of hard copy questionnaires were distributed to the walk-in customers in the service counter. Another 200 sets of Google Form questionnaire were distributed online. However, researcher only received back 230 sets of responded questionnaires which are sufficient number to perform the research. The result shown that there is a significant effect between the 3 construct in counter service practice towards customer satisfaction, whereby Staff has become the highest element (based on the mean score) among the three factors. This study is expected not only to prove the conceptual of counter service practice; but the empirical evidence from the study can be used in order to facilitate more detailed future studies especially in customer service fields. It is also expected to improve understandings of the factor contribute to the customer satisfaction level in the service counter. The result of this study is beneficial to the insurance sectors' counter service mainly in customer service department to enhance more customer satisfaction and loyalty towards the organizations.

show abstract

Issues in Insurance Expenses among the Lowest Income Households in Malaysia: Validity and Reliability Analyses

Cited by 2 publications

References 3 publications

Greening Starbucks: Investigating the Relationship between Consumer Green Awareness and Purchase Intentions in Malaysia

Greening Starbucks: Investigating the Relationship between Consumer Green Awareness and Purchase Intentions in Malaysia

Measuring Customer Satisfaction Level at Counter Service, SunLife Malaysia Johor Bahru

Contact Info

Product

Resources

About