Purpose -The purpose of this paper is to discuss the adoption of Web 2.0 in library associations in the presence of social media. This paper attempts to measure the penetration of Web 2.0 tools in various library associations all over the world. Design/methodology/approach -The study was conducted through an assessment of the library associations' web sites. A total of 188 library associations' web sites were analysed, out of which 115 library associations have implemented Web 2.0 applications; this is 61.17 percent of the total. Findings -On the basis of the analysis it was found that the majority of Web 2.0 tools have been used by American continents library associations. This stands at, 89.86 percent, whereas only a small number of Web 2.0 tools have been used by Asian continent library associations, that is, 25.64 percent. The most of Web 2.0 tools used by library associations, is, Facebook, Twitter, RSS feeds, LinkedIn, Flickr and Blogs.Research limitations/implications -The findings of this study can be utilized to assess the status of assorted Web 2.0 tools used in libraries associations. It may enable future research to investigate other aspects, such as the adoption of Web 2.0 tools in library associations of a particular country as well as continent. Originality/value -The paper begins with an introduction to Web 2.0 technology and attempts has been made to analyse the usage of this new technology in library associations worldwide.
IntroductionAs the twenty-first century unfolds, library associations are witnessing a sea change in the global community they represent. Library and information associations are taking on a greater role in promoting accessibility or they are educating the public on the nature and scope of information that is available in the digital environment. Further, as people around the world become more empowered and comfortable in gaining access to information, library and information associations have been forced to think ahead to ensure that their members are anticipating the needs of their organizations, as well as the organizations users' needs (Lachance, 2006). Moreover, the very nature of library and information associations themselves has evolved. As technology has made the world a smaller place, an increasing number of associations have begun to organize on a more global scale. The library and information science professionals all over the world is now in a new approach of learning modern technologies to face new challenges, new expectation of their users. Due to the innovation of new technologies, users consider libraries only as a last option for their information needs. They are more capable than the library professionals to search their information in the internet. So it becomes a challenge for a librarian when the need of the user becomes very precise and authentic. New emerging technologies