Issues in Marketing's Use of Multi-Attribute Attitude Models

Wilkie, William L.; Pessemier, Edgar A.

doi:10.2307/3149391

Cited by 314 publications

(107 citation statements)

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“…In marketing, the dominant model is the multiattribute model, in which the attitude is computed as the sum of the perceptions of the alternative on the evaluative criteria, weighted by their importance (Wilkie and Pessemier, 1973). The term "multiattribute" model is somewhat misleading, at least from a means-end chain perspective, because the model does not require that all evaluative criteria are attributes of the product.…”

Section: Integration Of Perceptionsmentioning

confidence: 99%

Agricultural Marketing and Consumer Behavior in a Changing World

Wierenga¹,

Grunert²,

Steenkamp³

et al. 1997

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Section: Integration Of Perceptionsmentioning

confidence: 99%

Agricultural Marketing and Consumer Behavior in a Changing World

Wierenga¹,

Grunert²,

Steenkamp³

et al. 1997

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“…As a result, they are often faced with at least some degree of risk or uncertainty in their purchasing decisions. However, risk is not the only factor consumers are sensitive to in the context of an Internet purchase; the perceived benefit provides consumers with an incentive for purchase behavior (Wilkie and Pessemier, 1973). Combining perceived risk and perceived benefit, Tarpey and Peter (1975) provided a valence framework which assumes that consumers perceive products as having both positive and negative attributes, and accordingly consumers make decisions to maximize the net valence resulting from the negative and positive attributes of the decision.…”

Section: Literature Review and Model Developmentmentioning

confidence: 99%

An Economic Model of the Consumers' Online Shopping Utility and Factors Affecting on Online Shopping

Azam¹,

Fu²

2012

IJCA

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This paper integrates extant literature on retailing and consumer choice to develop an economic model of consumer choice in which a consumer self-selects on-line shopping. Three important factors impacting consumer choice of on-line shopping: (1) the online shopping utility (2) the consumers' perceived product and service risks (Perceived Privacy Protection, Perceived Security Protection etc.) and (3) consumer and e-vendors qualities (Consumer Disposition to trust, E-vendors' Positive Reputation etc.) . Our model postulates that consumers derive utility from the online shopping experience and are affected by different factors (familiarity, disposition to trust, e-vendors' positive reputation, perceived privacy protection and perceived security protection). Consumers are also more likely to shop on-line from familiar websites and evendors than lesser known ones. However, they are less likely to shop on-line from e-vendors or website that does not have explicit privacy and security measures. Empirical verification of the model is carried out using a survey method approach and the results gave support to the postulations based on our theoretical model. Limitations and directions for future research are also discussed.

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“…Importance-performance analysis (IPA) is based on a set of theoretical contributions, particularly the multi-attribute and expectancy-value models (Fishbein & Ajzen, 1975;Rosenberg, 1956;Wilkie & Pessemier, 1973). From a cognitive perspective wherein human beings are information processors, the above models assume that each service is equipped with a set of attributes and attitudes of its consumers or users, and this set is configured by aggregating the weighted ratings for each of these attributes.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Applying Importance-Performance Analysis to the Management of Health Care Services

Catarina¹,

Maia²,

Feira³

2012

CUBR

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Importance-performance analysis (IPA) is a strategic approach to measure users' satisfaction and simply and functionally identify the strengths and the areas of improvement in a particular service. By first ascertaining the importance that users assign to the most relevant attributes of a service and subsequently evaluating the performance of each service, we can obtain a (Cartesian) graph with four quadrants. This graph allows an intuitive assessment of its operation and the implementation of appropriate recommendations for brand management.Therefore, IPA is widely used nowadays, especially in the health services. The present work is a part of a larger study that analyzes satisfaction among the professionals in the health services of Feira-Arouca, Portugal. In this sense, our main objective is to illustrate the considerable potential of IPA in health management in order to enable professionals and managers to identify some of the weaknesses of the health services and management of the Group Health Centers of Feira-Arouca. In this way, the study was based on 189 professionals working in the health sector.The results show that although financial accounting and the provisioning service are the two most important attributes, their performance is very low as compared to their importance. Simultaneously, representing the results on the basis of the classic model of IPA does not allow a clear and strategic interpretation and development of strategies. Thus, by applying a form of representation that was proposed more recently, we can reflect more deeply and improve the efficiency of service management. Consequently, the latter representation clarifies that financial accounting and the provisioning service have the highest priority in terms of management.

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Issues in Marketing's Use of Multi-Attribute Attitude Models

Cited by 314 publications

References 0 publications

Agricultural Marketing and Consumer Behavior in a Changing World

Agricultural Marketing and Consumer Behavior in a Changing World

An Economic Model of the Consumers' Online Shopping Utility and Factors Affecting on Online Shopping

Applying Importance-Performance Analysis to the Management of Health Care Services

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Issues in Marketing's Use of Multi-Attribute Attitude Models

Cited by 314 publications

References 0 publications

Agricultural Marketing and Consumer Behavior in a Changing World

Agricultural Marketing and Consumer Behavior in a Changing World

An Economic Model of the Consumers&apos; Online Shopping Utility and Factors Affecting on Online Shopping

Applying Importance-Performance Analysis to the Management of Health Care Services

Contact Info

Product

Resources

About

An Economic Model of the Consumers' Online Shopping Utility and Factors Affecting on Online Shopping