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In the given article there are results of sociological research aimed at the study of peculiarities of motivation of residents of Moscow to maintain a healthy lifestyle (HLS) in conditions of digitalization. According to the obtained results, it is noted that respondents have misunderstanding of the principles of a health-saving behavior: the majority of participants, identifying themselves as leading HLS, at the same time allow the presence of certain bad habits, imbalance of the regime of the work and rest, insufficient physical activity and eating disorder. According to the authorss opinion, the motivation in HLS is caused by influence of external stereotypical attitudes: unhealthy beauty standards, ideas about the priority of health in achieving success in life, socially acceptable behavior. At the same time, the internal motivation for joining a HLS is rather unstable and blurry. Given the significant role of information and communication companies in introducing Muscovites to a healthy lifestyle, the need for their clear targeting, taking into account the specifics of various social groups, becomes obvious.
In the given article there are results of sociological research aimed at the study of peculiarities of motivation of residents of Moscow to maintain a healthy lifestyle (HLS) in conditions of digitalization. According to the obtained results, it is noted that respondents have misunderstanding of the principles of a health-saving behavior: the majority of participants, identifying themselves as leading HLS, at the same time allow the presence of certain bad habits, imbalance of the regime of the work and rest, insufficient physical activity and eating disorder. According to the authorss opinion, the motivation in HLS is caused by influence of external stereotypical attitudes: unhealthy beauty standards, ideas about the priority of health in achieving success in life, socially acceptable behavior. At the same time, the internal motivation for joining a HLS is rather unstable and blurry. Given the significant role of information and communication companies in introducing Muscovites to a healthy lifestyle, the need for their clear targeting, taking into account the specifics of various social groups, becomes obvious.
BACKGROUND: The healthcare system is the most important social institution affecting the life of each member of Russian society. To improve the organization of the provision of medical care to citizens in the context of long-term program-oriented strategic planning for health development in the region, it is necessary to take into account the interests, expectations, and requests of patients (as consumers of medical services) regarding the quality of medical care, staffing, and the material, technical, and technological equipment of medical organizations. AIM: Construction of a social portrait of consumers of medical services of the healthcare system of the Moscow region, taking into account the socio-demographic and socioeconomic characteristics of patients and the salient characteristics of their medical behavior. MATERIALS AND METHODS: The study (a questionnaire survey of 531 patients) was conducted in FebruaryMay 2022 based on the Moscow Regional Research Clinical Institute named after M.F. Vladimirsky. The subject of the study was consumers of medical services at the institute at the age of 18 years, permanently residing in the Moscow region. The survey participants were recruited based on the calculated selective population, with quotas by sex and age. The thematic sections of the questionnaire focused on the study of the level of satisfaction of respondents with the medical services received, the characteristics of their medical behavior and attitudes to their health, and the analysis of the main socio-demographic characteristics of patients (gender, age, social and family status, education, and financial situation). RESULTS: The study, conducted among residents of the Moscow region, made it possible to determine their attitude to their health, the level of satisfaction with the medical service received, features of medical behavior, and experience of interaction with medical workers (primarily doctors), including conflict situations. It has been established that among patients, a positive assessment of the quality of the medical services they receive prevails, most of them prefer to receive information about diseases, methods of treatment, and drugs from medical professionals, and they tend to trust doctors and comply with their prescriptions. When patients experience conflict situations, this most often happens with registry workers and is mainly due to the difficulty of getting an appointment with a doctor. CONCLUSION: The study identified the most characteristic features of medical behavior and described a social portrait of a typical consumer of medical services in the Moscow region.
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