“It ain’t what you say. It’s the way you say it”: adapting the matched guise technique (MGT) to raise awareness of accentedness stereotyping effects among Swedish pre-service teachers

Deutschmann, Mats; Borgström, Eric; Falk, Daroon Yassin; Steinvall, Anders; Svensson, Johan

doi:10.1080/09658416.2022.2067556

Language Awareness

2022

DOI: 10.1080/09658416.2022.2067556

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“It ain’t what you say. It’s the way you say it”: adapting the matched guise technique (MGT) to raise awareness of accentedness stereotyping effects among Swedish pre-service teachers

Mats Deutschmann

Eric Borgström

Daroon Yassin Falk

et al.

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2024

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Cited by 2 publications

References 37 publications

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Rethinking Questionnaire Design to Enhance Data Quality

Ambele,

Nuemaihom,

Enyiawah

2024

Advances in Library and Information Science

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The verbal guise test (VGT) is considered a modified iteration of the classical matched guise test. Over the years, the VGT has found application in a spectrum of studies concerning language attitudes toward different accents and varieties. Despite its widespread use in language attitude research, the VGT is not without inherent challenges, such as the quality of audio clips and participant sampling techniques. These limitations have been acknowledged by researchers as commonplace, but thorough discussions and practical solutions to address these limitations have been relatively scarce, with Chan being a notable exception. This chapter endeavors to offer valuable recommendations to researchers who employ the VGT in their studies by examining recent research endeavors that have incorporated the verbal guise test and by providing a comprehensive overview of the test's historical evolution. The chapter aims to reintroduce this classical tool to contemporary language attitude researchers while engaging in a modern discourse about effective approaches to mitigate its limitations.

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Rethinking Questionnaire Design to Enhance Data Quality

Ambele,

Nuemaihom,

Enyiawah

2024

Advances in Library and Information Science

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Navigating Language Attitudes

Chan,

Liu

2024

Advances in Library and Information Science

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The verbal guise test, also known as the verbal guise technique, comprises a longstanding history in linguistic research, particularly within the realms of language attitudes and language variations. This method is considered a modified iteration of the classical matched guise test (or matched guise technique). Over the years, the verbal guise test has found application in a spectrum of studies concerning language attitudes toward different accents and varieties, encompassing both inner circle Englishes and outer circle Englishes. Despite its widespread use in language attitude research, the verbal guise test is not without inherent challenges, such as the quality of audio clips and participant sampling techniques. These limitations have been acknowledged by researchers as commonplace, but thorough discussions and practical solutions to address these limitations have been relatively scarce, with Chan being a notable exception. This chapter endeavors to offer valuable recommendations to researchers who employ the verbal guise technique in their studies by examining recent research endeavors that have incorporated the verbal guise test and by providing a comprehensive overview of the test's historical evolution. The chapter aims to reintroduce this classical tool to contemporary language attitude researchers while engaging in a modern discourse about effective approaches to mitigate its limitations.

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“It ain’t what you say. It’s the way you say it”: adapting the matched guise technique (MGT) to raise awareness of accentedness stereotyping effects among Swedish pre-service teachers

Cited by 2 publications

References 37 publications

Rethinking Questionnaire Design to Enhance Data Quality

Rethinking Questionnaire Design to Enhance Data Quality

Navigating Language Attitudes

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