It starts at home: consumer acceptance of battery storage and response to prosumer models

Abstract

The deployment of battery storage is crucial to decarbonizing the energy sector and mitigating climate change. The study examines the antecedents of battery storage acceptance and perceptions of prosumer and leasing models. An online survey was conducted with 609 homeowners in Australia, a mature renewable energy market. A two-step econometric model was used to analyze the data. The result shows that an environmental self-identity, subjective norms, the independence motive, technical interest, load-shifting interest, and education levels are positively related to acceptance of battery storage, while worries about battery technology, costs and age are negatively associated with acceptance of battery storage. The results show a general willingness to share and trade electricity. Over a quarter of respondents are interested in acting as prosumers and leasing batteries in return for a credit on the electricity bill. The main contribution to the literature is the insights generated into consumer acceptance of battery storage. Recommendations for practitioners and policymakers are made.

Factors influencing the decision to use rooftop solar power systems in Vietnam

“…Additionally, individuals with higher income levels may be more inclined to consider long-term benefits and environmental impact, even if the initial investment is higher. The research showed that home ownership, unwillingness to sacrifice personal comforts to save electricity, being pro-energy efficiency, and income are positively related to rooftop solar installation (McCarthy and Liu, 2023). Moreover, the fraction of customers who adopt home rooftop solar power systems in any year is based solely on the money saved by doing so in that year (Cai et al, 2013).…”