“It Takes Longer, but When It Hits You It Hits You!”: Videos About Marijuana Edibles on YouTube

Krauss, Melissa J.; Sowles, Shaina J.; Stelzer-Monahan, Haley E.; Bierut, Tatiana; Cavazos‐Rehg, Patricia A.

doi:10.1080/10826084.2016.1253749

Cited by 24 publications

(14 citation statements)

References 23 publications

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“…In fact, a few of the messengers in the videos stated that their video was in response to a request from their subscribers to share a tutorial on a particular topic (e.g., how to roll a particular type of blunt, such as a honey or rose blunt). Similar to existing studies (Allem, Escobedo, Chu, Boley, & Unger, 2017; Krauss et al, 2017b; Roditis, Delucchi, Chang, & Halpern-Felsher, 2016), the images of individuals rolling and smoking blunts have the potential to normalize the practice and encourage the use of blunts to consume marijuana. Although very few videos consisted of advertisements by cigar/blunt wrap companies (20%), several messengers displayed a proud sense of loyalty to particular brands of cigar/blunt wraps (e.g., Swisher Sweets) and flavors (e.g., grape).…”

Section: Discussionmentioning

confidence: 82%

“…The most popular blunt use videos on YouTube had a total of over 27 million views, with a 1% increase in the following month. The total number of views of blunt use content on YouTube is higher than that of other methods of marijuana administration, including dabbing (116 videos, 9,545,482 views; Krauss et al, 2015) and edibles (51 videos, 9,039,308 views; Krauss et al, 2017b). Further, the median views of blunt use videos on YouTube ( N = 632,252) are higher than and similar to that of alcohol (70 videos, 132,939 views; Primack, Colditz, Pang, & Jackson, 2015) and cigarette (66 videos, 606,884 views; Carroll, Shensa, & Primack, 2013) videos on YouTube, respectively.…”

Section: Discussionmentioning

confidence: 94%

“…Second, videos were sorted by view count to capture the videos viewed most often. As consistent with other YouTube studies (Krausset et al, 2017b; Luo, Zheng, Zeng, & Leischow, 2014; Merianos et al, 2016), the first 20 videos were collected from each search and sorting method, resulting in 80 videos. Duplicates ( N = 27) and videos that did not discuss or display blunts in the videos ( N = 12) were removed.…”

Section: Methodsmentioning

confidence: 99%

“…We modeled our codebook after existing YouTube studies on other methods of marijuana administration, including dabbing (Krauss et al, 2015) and edibles (Krauss et al, 2017b). In addition, two coders watched the first five blunt videos with the most views to identify other important recurring and relevant themes.…”

Section: Methodsmentioning

confidence: 99%

“…Given the strong association between media exposure and risky health behaviors (Hebert et al, 2017; Jernigan, Padon, Ross, & Borzekowski, 2017; Krauss et al, 2017a), several studies have evaluated substance use content on YouTube (e.g., alcohol and cigarette use; Cranwell et al, 2017; Krauss et al, 2017b; Merianos, Gittens, & Mahabee-Gittens, 2016). Only three studies have assessed marijuana content in YouTube videos and they focus on marijuana product reviews (Cavazos-Rehg, Krauss, Sowles, Murphy, & Bierut, 2017), edibles (Krauss et al, 2017b), and dabbing (Krauss et al, 2015). All three studies highlight the ease of access to marijuana-related videos and the normalization and promotion of marijuana use on YouTube.…”

Section: Introductionmentioning

confidence: 99%

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Rolling and scrolling: The portrayal of marijuana cigars (blunts) on YouTube

Montgomery

Yockey

2018

Journal of Substance Use

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Background Blunts are partially or fully hollowed-out cigars or cigarillos that are filled with marijuana. Despite the high prevalence of blunt use, very few studies assess this specific method of cannabis administration. YouTube, a popular video-sharing website, has the potential to provide insights into blunt use. Methods The purpose of this study was to examine the content of YouTube videos that discuss blunts. A sample of 41 videos was coded for content. Results The 41 videos had a total of 27,579,636 views. Most of the individuals in the videos were male (85%) and many appeared to be White (80%) and under the age of 25 (46%). Only 34% of the videos had an age restriction. The majority of messages in the videos promoted blunt use (93%) and showed at least one person rolling (76%) and/or smoking (66%) a blunt. The videos mainly consisted of introductions to blunt use (76%) and tips and personal experiences with blunt use (73%). Conclusions YouTube videos on blunt use are readily available and primarily promote the use of blunts. Future research should continue to monitor YouTube content and develop videos on social media platforms that inform consumers of the health effects associated with blunt use.

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Section: Discussionmentioning

confidence: 82%

Section: Discussionmentioning

confidence: 94%

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Rolling and scrolling: The portrayal of marijuana cigars (blunts) on YouTube

Montgomery

Yockey

2018

Journal of Substance Use

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Addicted Media

Optican

Cavazos‐Rehg

2019

Child and Adolescent Psychiatry and the Media

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This report presents detailed results from the 2013 National Survey on Drug Use and Health (NSDUH), an annual survey sponsored by the Substance Abuse and Mental Health Services Administration (SAMHSA). The survey is the primary source of information on the use of illicit drugs, alcohol, and tobacco in the civilian, noninstitutionalized population of the United States aged 12 years old or older. Approximately 67,500 persons are interviewed in NSDUH each year. Unless otherwise noted, all comparisons in this report that are described using terms such as "increased," "decreased," or "more than" are statistically significant at the .05 level. Illicit Drug Use• In 2013, an estimated 24.6 million Americans aged 12 or older were current (past month) illicit drug users, meaning they had used an illicit drug during the month prior to the survey interview. This estimate represents 9.4 percent of the population aged 12 or older. Illicit drugs include marijuana/hashish, cocaine (including crack), heroin, hallucinogens, inhalants, or prescription-type psychotherapeutics (pain relievers, tranquilizers, stimulants, and sedatives) used nonmedically.• The rate of current illicit drug use among persons aged 12 or older in 2013 (9.4 percent) was similar to the rates in 2010 (8.9 percent) and 2012 (9.2 percent), but it was higher than the rates in 2002 to 2009 and in 2011 (ranging from 7.9 to 8.7 percent).• Marijuana was the most commonly used illicit drug in 2013. There were 19.8 million past month users in 2013 (7.5 percent of those aged 12 or older), which was similar to the number and rate in 2012 (18.9 million or 7.3 percent). The 2013 rate was higher than the rates in 2002 to 2011 (ranging from 5.8 to 7.0 percent). Marijuana was used by 80.6 percent of current illicit drug users in 2013.

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