2017
DOI: 10.15171/ijhpm.2017.77
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It Takes Two to Tango: Customization and Standardization as Colluding Logics in Healthcare Comment on "(Re) Making the Procrustean Bed Standardization and Customization as Competing Logics in Healthcare"

Abstract: The healthcare context is characterized with new developments, technologies, ideas and expectations that are continually reshaping the frontline of care delivery. Mannion and Exworthy identify two key factors driving this complexity, ‘standardization’ and ‘customization,’ and their apparent resulting paradox to be negotiated by healthcare professionals, managers and policy makers. However, while they present a compelling argument an alternative viewpoint exists. An analysis is presented that shows instead of b… Show more

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Cited by 9 publications
(14 citation statements)
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“…Standardized roles and routines, governed by tight norms and rules need to be balanced with individual customization. Here, co-producing healthcare inevitably is a holistic approach, implying tailoring processes and services to the understanding, beliefs, wishes, and needs of the patient and the family (Greenfield et al, 2018 ). In other words, healthcare professionals have to make sense of an immigrant patient’s narrative and integrate this knowledge in the usual work processes in healthcare.…”
Section: Discussionmentioning
confidence: 99%
“…Standardized roles and routines, governed by tight norms and rules need to be balanced with individual customization. Here, co-producing healthcare inevitably is a holistic approach, implying tailoring processes and services to the understanding, beliefs, wishes, and needs of the patient and the family (Greenfield et al, 2018 ). In other words, healthcare professionals have to make sense of an immigrant patient’s narrative and integrate this knowledge in the usual work processes in healthcare.…”
Section: Discussionmentioning
confidence: 99%
“… Demands for standardization and customization permeate the healthcare system without clear connection to specific actors. The clinical pathway and existing guidelines call for parallel handling of the demands, supporting the view that combined strategies are needed [ 19 , 21 ]. The two rationales for standardization may be related to different attitudes to the demand [ 23 , 50 , 51 ] and deserves further investigation.…”
Section: Discussionmentioning
confidence: 99%
“…Em busca de evidências que fundamentem a prática profissional, a enfermagem precisa demonstrar que os cuidados prestados estão associados a resultados adequados e a um alto grau de qualidade e segurança e para isto a padronização da linguagem é necessária. Esta por sua vez é a promulgação de atividades de cuidado destinadas a promover uniformidade, estabilidade e comensurabilidade do pensamento, significado, ações e resultados profissionais (3,4) . oncologia Almeida, G.L.…”
Section: Barbara Gabriela Galdino Dos Santosunclassified