Italian consumers’ awareness, preferences and attitudes about Sicilian blood oranges (Arancia Rossa di Sicilia PGI)

Selvaggi, Roberta; Zarbà, Carla; Pappalardo, Gioacchino; Pecorino, Biagio; Chinnici, Gaetano

doi:10.1016/j.jafr.2022.100486

Cited by 11 publications

(10 citation statements)

References 38 publications

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“…On the one hand, this is in contrast with a study by Alphonce and colleagues [36], which showed that consumers of dried fruits pay particular attention to product information and are willing to pay an extra premium for organic, origin and fair-trade attributes. On the other hand, our findings differ from the consumption literature in which it is well-known that the label is increasingly recognized by consumers as a quality attribute, as it improves the image and knowledge of a product in terms of environmental, safety and quality issues [71]. Moreover, this quality attribute is particularly perceived among millennials, who are willing to recognize an extra premium for labelled products thanks to their greater product awareness [51].…”

Section: Discussioncontrasting

confidence: 95%

“…A direct consequence of consumers not being able to fully understand the drying process or product typology is that the label does not have a significant influence on their WTP for dried fruits, despite it representing a tool to reduce consumers' confusion and market asymmetry [71]. On the one hand, this is in contrast with a study by Alphonce and colleagues [36], which showed that consumers of dried fruits pay particular attention to product information and are willing to pay an extra premium for organic, origin and fair-trade attributes.…”

Section: Discussionmentioning

confidence: 99%

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Can Dried Fruits Replace Unhealthy Snacking among Millennials? An Empirical Study on Dried Fruit Consumption in Italy

et al. 2023

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The consumption of dried fruits in place of unhealthy snacks, which are rich in sugars, salt, and fats, could represent a valid option for reaching the daily intake recommended by the WHO for fruits and for encouraging the adoption of a sustainable diet. However, the consumption of dried fruits is lower than that of unhealthy snacks, especially among young people. Therefore, to foster young people’s intentions to consume dried fruits instead of unhealthy snacks, it is important to identify the factors underlying millennials’ consumption intentions. Using a convenience sample of 174 Italian millennials, this paper aimed to understand the factors influencing young people’s intentions to consume dried fruits by measuring their willingness to pay a price premium. The findings showed that under half of respondents were willing to pay an extra premium for dried fruits. The intentions to consume dried fruits among Italian millennials would seem to be characterized by a certain predisposition toward novelty, as revealed by the attitudes of being neophiliacs, as well as by convenience and emotional aspects related to the product. Relative to socio-demographic factors, Italian millennials with higher household incomes and high educational levels tended to show a high willingness to pay a price premium for dried fruits. These results may have theoretical, managerial as well as policy implications. They could enrich the existing literature on dried fruits consumption and provide suggestions for practitioners wishing to adopt effective marketing strategies and specific promotion campaigns, as well as for government policies or programs.

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Section: Discussioncontrasting

confidence: 95%

Section: Discussionmentioning

confidence: 99%

Can Dried Fruits Replace Unhealthy Snacking among Millennials? An Empirical Study on Dried Fruit Consumption in Italy

et al. 2023

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“…The reason for this could be the cultural importance that Italian consumers place on quality, especially when it comes to F&V. Italy has a rich culinary tradition and Italian consumers place a high value on quality food for cultural reasons. The group's focus on freshness, seasonality, overall quality and taste could be influenced by cultural values that prioritise these aspects of food (Bonaiuto et al, 2021;Selvaggi et al, 2023). However, the challenge lies in the way companies and the food system present the information, which can help consumers trying to make an informed choice.…”

Section: Discussionmentioning

confidence: 99%

Value seeking, health-conscious or sustainability-concerned? Profiling fruit and vegetable consumers in Euro-Mediterranean countries

Camanzi,

Ahmadi Kaliji,

Prosperi

et al. 2024

BFJ

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PurposeThe aim of this study was to investigate consumer preferences and profile their food-related lifestyles, as well as to identify consumer groups with similar attitudes/behaviours in the Euro-Mediterranean fruit and vegetable market.Design/methodology/approachA structured questionnaire was designed drawing from the food related lifestyles instrument and including other factors relevant to fruit and vegetable consumer preferences. The data were collected in an online survey with 925 participants in France, Greece, and Italy. A principal component analysis was conducted to interpret and examine consumers' fruit and vegetable related lifestyles. In addition, a cluster analysis was performed to identify different consumer segments, based on the core dimensions of the food-related lifestyle approach.FindingsIn each country, three primary consumer segments were distinguished. Health-conscious individuals were predominant in France and Greece, while quality-conscious consumers were prevalent in Italy. These classifications were determined considering various factors such as purchase motivation, perception of product quality, health concerns, environmental certifications, and price sensitivity.Originality/valueThe food-related lifestyle approach has been adapted instrument to create a customised survey instrument specifically designed to capture the intricacies of fruit and vegetable consumer preferences and priorities in three Euro-Mediterranean Countries.

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“…These elements of uniqueness unquestionably characterize agri-food products that are nothing more than “the product” of the territory. Irreproducibility is their main value, which in turn connotes intrinsic quality [ 4 , 5 , 6 ]. Specific territories, thus, can be identified in such food products that are an expression of them.…”

Section: Introductionmentioning

confidence: 99%

“…Specific territories, thus, can be identified in such food products that are an expression of them. In Italy, there is a strong identity link between territories and their food products—just think of wines such as Brunello di Montalcino DOCG (Denomination of Controlled and Guaranteed Origin) or Parmigiano Reggiano cheese DOP (Denomination of Protected Origin)—because of the strong connection between food and the territory’s history, culture, and economic development [ 6 , 7 ]. Moreover, the territorial pedoclimatic characteristics have a further key role in characterizing unquestionably agricultural food products and wines, particularly in Sicily [ 8 ].…”

Section: Introductionmentioning

confidence: 99%

Mediterranean Diet, Sustainability, and Tourism—A Study of the Market’s Demand and Knowledge

Ingrassia,

Altamore,

Columba

et al. 2023

Foods

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Globalization intensified competitiveness among agribusinesses worldwide in recent years. The European Commission focused on enhancing sustainable agriculture and food products’ territorial uniqueness for competing in the international market. The Mediterranean diet (MD) is a model of feeding and lifestyle belonging to the ancient Mediterranean culture, which also embodies a sustainable food system. Therefore, in 2010, UNESCO recognized the MD as Intangible Cultural Heritage of Humanity, and Sicily (southern Italy) is its official physical site. Despite its worldwide fame, the notion of the MD runs the risk of being mystified because it is described most often as something that does not correspond to what it is holistically. The aim of this study is to know the market demand of the MD by Italian people and foreign tourists in Sicily and the level of knowledge of the MD by users, both consumers and experts. A survey at top Sicilian traditional restaurants with owners/chefs and their clients was carried out. The study provided an in-depth understanding of the current lack of knowledge about the holistic meaning of the MD. The study highlights the desirability of integrated science–policy actions (also for communication) and proposes a vertical communication system to revive and direct the MD demand toward its holistic model.

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Italian consumers’ awareness, preferences and attitudes about Sicilian blood oranges (Arancia Rossa di Sicilia PGI)

Cited by 11 publications

References 38 publications

Can Dried Fruits Replace Unhealthy Snacking among Millennials? An Empirical Study on Dried Fruit Consumption in Italy

Can Dried Fruits Replace Unhealthy Snacking among Millennials? An Empirical Study on Dried Fruit Consumption in Italy

Value seeking, health-conscious or sustainability-concerned? Profiling fruit and vegetable consumers in Euro-Mediterranean countries

Mediterranean Diet, Sustainability, and Tourism—A Study of the Market’s Demand and Knowledge

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