Italian Consumers’ Preferences for Pasta and Consumption Trends: Tradition or Innovation?

Altamore, Luca; Ingrassia, Marzia; Columba, Pietro; Chironi, Stefania; Bacarella, Simona

doi:10.1080/08974438.2019.1650865

Cited by 34 publications

(54 citation statements)

References 35 publications

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“…In fact, the presence of the volcano gives the area a unique perspective, which can be used to represent the key element of communication in wineries' websites. This especially in relation to sensory marketing could add value to the wine Etna DOC [40,55,56,57]. In fact, according to previous marketing studies on consumer preferences, the results highlight the importance of the different characteristics of wines in consumer choice, in particular, the results confirm the crucial role of marketers in highlighting the strongest and most attractive product attributes for the consumer in order to guide their purchasing behavior [58].…”

Section: Discussionsupporting

confidence: 67%

Study of Wine Producers' Marketing Communication in Extreme Territories - Application of the AGIL Scheme to Wineries Websites Features

Chironi¹,

Altamore²,

Columba³

et al. 2020

Preprint

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This study measures the communication ability of wineries in two extreme territories of Southern Italy, Mount Etna and the island of Pantelleria. The evaluation of four dimensions of web communication was carried out by the AGIL Scheme (i.e. adaptation, goal-attainment, integration, latent pattern maintenance). The study provides a generalizable model to be applied in other similar studies. Also, focus groups of experts were carried out. The method proved to be suitable to measure the communication effectiveness of wineries through websites. Extreme territories may add value to the wine, regardless of the brand. The heroic wines may become the symbol of these territories helping environmental safeguard and contrasting territory abandonment by rural communities. The findings highlight that effective communication of heroic viticulture may be used to reposition these wines and increase their competitive advantage in foreign markets. The study generates new ideas for reflection on new types of web communication.

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Section: Discussionsupporting

confidence: 67%

Study of Wine Producers' Marketing Communication in Extreme Territories - Application of the AGIL Scheme to Wineries Websites Features

Chironi¹,

Altamore²,

Columba³

et al. 2020

Preprint

Self Cite

View full text Add to dashboard Cite

show abstract

“…The survey was conducted using a structured questionnaire following the current literature about consumer behavior (e.g., [30,32]). It is important to underline that the study did not require ethics committee approval survey as in other consumer studies (e.g., [40]).…”

Section: Questionnairementioning

confidence: 99%

“…(1) and (2) consider consumer habits about food and pasta choices, (3) considers consumer behaviors towards functional pasta featuring Opuntia, and (4) pertains to socioeconomic and demographic information. The first three sections asked questions with ten-point Likert scales with growing levels of evaluation (i.e., 1 denotes total disagreement and 10 denotes total agreement) as in other studies [32,34,35].…”

Section: Questionnairementioning

confidence: 99%

“…As seen with the recent interest in the literature towards Opuntia as a food enrichment ingredient (e.g., [13,19,27,28]), with the health benefits of Opuntia [13,19,28], the common use of pasta in the Mediterranean diet [30,31], the daily pasta consumption for Italians [32], and Italian consumer preferences towards functional pasta, pasta featuring Opuntia may be an interesting prospect for investigation.…”

Section: Introductionmentioning

confidence: 99%

“…In particular, the study aims to determine the main factors that could influence consumer choices regarding functional pasta and to characterize distinct hypothetical consumer segments in terms of their food habits, pasta choices, and perceptions toward functional pasta featuring Opuntia. In general, consumer preferences towards the attributes of pasta represents an important aspect for enterprises [30] to develop effective marketing strategies [32]. In fact, the profiles of consumer groups with similar needs are often used to develop marketing strategies [33].…”

Section: Introductionmentioning

confidence: 99%

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Opuntia ficus-indica as an Ingredient in New Functional Pasta: Consumer Preferences in Italy

Palmieri¹,

Suardi²,

Stefanoni³

et al. 2021

Foods

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Opuntia ficus-indica is a source of minerals and vitamins and has recently been used as ingredient to make a new functional variety of pasta. Italy was the first country in the world to produce pasta and is also the second largest producer of Opuntia in the world. According to an Italian sample, this study considers the main factors that could influence consumers when choosing functional pasta (featuring Opuntia) and characterizes distinct hypothetical consumer segments in terms of their food habits, pasta choices, and perceptions toward functional pasta featuring Opuntia. Data were collected using a web-based survey and with 328 respondents. Factor analysis (FA) with orthogonal rotation (varimax) was used to simplify the observed variables and hierarchical cluster analysis was performed with the FA results. Seven clusters were identified and the main results show that the level of education plays an important role in the perception of functional pasta. In fact, the perceptions of well-educated people differed from poorly-educated people. Moreover, the results showed significant respondent interest regarding health benefits and the nutritional and environmental aspects of functional pasta, which should encourage people’s acceptance and consumption of this new functional food. In addition, the respondent preferences reflect a value of experience towards the pasta, i.e., the belief of cooking typical Italian pasta. This means that Opuntia used for the production of functional pasta should maintain the organoleptic and physical properties of durum wheat-based pasta. In addition, respondent preferences for pasta featuring Opuntia could also be driven by its price.

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Consumers bahavior towards the country of origin labeling policy: The case of the pasta market in Italy

Boncinelli,

Dominici,

Bondioni

et al. 2023

Agribusiness

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This study investigates the effect on the demand of pasta following the introduction of the mandatory country of origin labeling for wheat in Italy. This regulation opened a debate between producers, farmers, and consumer organizations on the opportunity posed by this policy. Using an online survey with a choice experiment conducted on 551 Italian pasta consumers, we demonstrated that consumers strongly approve this mandatory policy. This support suggests that place of wheat origin is relevant in driving the pasta choices of consumers and that they are willing to pay a premium price for pasta made with Italian wheat. Moreover, the extra utility that the consumers receive from purchasing pasta made with locally produced wheat is due by their support for the farmers and the agriculture sector [EconLit Citations: D12, Q13, Q18].

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Italian Consumers’ Preferences for Pasta and Consumption Trends: Tradition or Innovation?

Cited by 34 publications

References 35 publications

Study of Wine Producers' Marketing Communication in Extreme Territories - Application of the AGIL Scheme to Wineries Websites Features

Study of Wine Producers' Marketing Communication in Extreme Territories - Application of the AGIL Scheme to Wineries Websites Features

Opuntia ficus-indica as an Ingredient in New Functional Pasta: Consumer Preferences in Italy

Consumers bahavior towards the country of origin labeling policy: The case of the pasta market in Italy

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