Italian market of organic wine: A survey on production system characteristics and marketing strategies

Castellini, Alessandra; Mauracher, Christine; Procidano, Isabella; Sacchi, Giovanna

doi:10.1016/j.wep.2014.12.001

Cited by 23 publications

(30 citation statements)

References 7 publications

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“…26,27 In addition, Castellini et al, 8 indicate a smaller size for Italian biodynamic wineries (<3 hectares) compared to the average …”

Section: Worldwide Biodynamic Wine Market: Size and Characteristicsmentioning

confidence: 98%

“…Furthermore, it is a suitable channel when there are low production volumes. 8,11 In addition, the research conducted by McCullough et al 38 in California found that a majority of biodynamic producers (55%) sold wines in their own tasting rooms.…”

Section: Distribution Strategiesmentioning

confidence: 99%

“…According to Castellini et al, 8 in Italy, the most used sale channels (33% wineries of the sample) are represented by wholesalers and traders. Other channels are represented by wineshops/bars and Hotellerie-Restaurant-Cafè (Ho.re.ca.…”

Section: Distribution Strategiesmentioning

confidence: 99%

“…could mean cafè or catering). 8,28,38 Finally, small winegrowers prefer to sell their products through traditional retailers, while large-scale wineries prefer foreign or domestic supermarket chains or direct selling to final consumers. 39 …”

Section: Distribution Strategiesmentioning

confidence: 99%

“…2,6,7 This is even more important if we consider that viticulture and wine industry have a strong connection with environment and a mutual influence is widely recognized not only in the phase of cultivation but also during the vinification stages. 6,8 A recent survey on consumer's perceptions describes…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

An overview of the biodynamic wine sector

Castellini¹,

Mauracher²,

Troiano³

2017

IJWR

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The wine industry is currently shifting toward more sustainable production practices. Due to the growing globalized wine market and the increasing environmental impacts, producers have begun to pay more attention to organic and biodynamic products. Using a systematic literature review, this review aims to investigate the biodynamic production system in the viticulture and winemaking process. In particular, the review examines, 1) the biodynamic practice and its main characteristics including the certification system; 2) the biodynamic market characteristics and the recent trends, the production costs and the marketing strategies adopted by wineries; 3) the demand attributes and wine consumers' perception on sustainable practices and "green products" such as biodynamic products; and 4) the association between the biodynamic wine chain and the environment. The review highlights the research progress in this field and reflects on the potentiality and needs of the biodynamic viticulture and wine sector. The literature clearly indicates the lack of knowledge regarding, mainly, the biodynamic farming concept and the label. Moreover, while it is clear that consumers are willing to spend more for an organic wine than for a conventional one, there are no data about the willingness to pay for biodynamic wines. Finally, the review concludes with implications and suggestions for further research

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“…26,27 In addition, Castellini et al, 8 indicate a smaller size for Italian biodynamic wineries (<3 hectares) compared to the average …”

Section: Worldwide Biodynamic Wine Market: Size and Characteristicsmentioning

confidence: 98%

Section: Distribution Strategiesmentioning

confidence: 99%

Section: Distribution Strategiesmentioning

confidence: 99%

Section: Distribution Strategiesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

An overview of the biodynamic wine sector

Castellini¹,

Mauracher²,

Troiano³

2017

IJWR

Self Cite

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The Italian market of sparkling wines: Latent variable models for brand positioning, customer loyalty, and transitions across brands' preferences

2020

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The Italian market of sparkling wines has undergone a strong expansion driven by what can be defined as the "Prosecco phenomenon." It has extended consumption reaching new and more complex segments with a wide offer of appellations, brands, and prices. We aim to evaluate the Italian market of sparkling wines to figure out the competitive associations among the major brands. We propose two different analyses to disentangle distinctive groups of brands. First, using the information on scanner purchases of sparkling wines recorded by a consumer panel over a 2-year period, and appropriate specifications of the latent class model, we cluster homogeneous groups of winery brands for the product attributes they propose to the market. Then, we analyze consumers' brand preferences from a dynamic perspective by employing a hidden Markov model to identify segments of brands perceived as similar. These results shed light on loyalty behavior and its evolution over time in the market.

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Drivers, adoption, and evaluation of sustainability practices in Italian wine SMEs

et al. 2019

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Based on a survey with 64 small and medium-sized enterprises (SMEs) in two Italian wine regions, this study aims to (a) identify key drivers and barriers of the adoption of sustainability and (b) compare the adoption and evaluation (use, financial/labor investments, and satisfaction) of sustainability practices in four management domains (marketing, chain, operational, and innovation). Results show that internal drivers were considered to be more important than external drivers. Economic sustainabilityoriented drivers scored significantly lower than drivers related to other dimensions, such as environmental sustainability and heritage. Key barriers refer to labor and investments costs, as well as concerns about greenwashing. Although there are substantial differences in adoption and evaluation of sustainability practices within and between management domains, this study confirms their widespread adoption in wineries. Among users, satisfaction levels outweigh the perceived investments.Except for innovation management practices, financial investments are considered to be lower than labor investments. Positive correlations between use-satisfaction (within each management domain) and between investments or satisfaction levels (between management domains) further lend support for producers' adoption of multiple practices. At sustainability dimension level, heritage is negatively correlated with the evaluation indicators, indicating that it may act as a potential barrier to some sustainability practices. Segmentation analysis identified a low (30%) and high sustainability clusters (70%), which differ significantly in terms of sustainability perceptions and drivers, adoption, and evaluation of practices, as well as company characteristics.Future research needs to validate the findings on SMEs, compare our measures with more objective evaluation indicators, future adoption rates, and multidimensional sustainability practices.

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Italian market of organic wine: A survey on production system characteristics and marketing strategies

Cited by 23 publications

References 7 publications

An overview of the biodynamic wine sector

An overview of the biodynamic wine sector

The Italian market of sparkling wines: Latent variable models for brand positioning, customer loyalty, and transitions across brands' preferences

Drivers, adoption, and evaluation of sustainability practices in Italian wine SMEs

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