2016
DOI: 10.1075/jlp.15.5.06lou
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Itineraries of protest signage

Abstract: The pro-democracy occupation of three commercial and retail areas in Hong Kong that lasted over two months in the fall of 2014 – known as the Umbrella Movement – created a myth of Utopia (Barthes 1984 [1954]). In this paper, we track the itineraries (Scollon 2008) and resemiotizations (Iedema 2003) of the protest signage to show how they mythologized the Movement by “branding space”, “regulating and disciplining actions”, and “unifying the voice of protest”. We argue that the semiotic processes and effects inv… Show more

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Cited by 32 publications
(13 citation statements)
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“…I argue that crowd cohesion conditions the likelihood of concessions by making protesters’ demands more comprehensible . A protest is a text, insofar as it conveys a set of meanings—via phrases written on signs, slogans shouted through megaphones, and an array of subtler messages in the “semiotic landscape” of music, dress, and facial expressions (Lou and Jaworski 2016). Text includes public discourse, not just printed words (McNamara and Magliano 2009, 302).…”
Section: Theory: Cohesion Comprehension and Persuasionmentioning
confidence: 99%
See 1 more Smart Citation
“…I argue that crowd cohesion conditions the likelihood of concessions by making protesters’ demands more comprehensible . A protest is a text, insofar as it conveys a set of meanings—via phrases written on signs, slogans shouted through megaphones, and an array of subtler messages in the “semiotic landscape” of music, dress, and facial expressions (Lou and Jaworski 2016). Text includes public discourse, not just printed words (McNamara and Magliano 2009, 302).…”
Section: Theory: Cohesion Comprehension and Persuasionmentioning
confidence: 99%
“…Framed as a text, a protest lends itself to analysis using tools from computational linguistics. Although interpretive research has long recognized the semantics and semiotics of contentious politics (e.g., Kasanga 2014; Kim and Jang 2020; Lou and Jaworski 2016), I operationalize this notion of protest‐as‐text by employing word2vec as an innovative way to measure the cohesion of rank‐and‐file protesters, improving on conventional measures that capture the demands only of protest leaders and spokespeople (Burstain, Einwohner, and Hollander 1995, 282).…”
mentioning
confidence: 99%
“…Interestingly, despite an early call by Shohamy and Waksman (2009: 315) to 'draw attention to the sphere of the cyberspace where again boundaries between "private" and "public", "real" and "virtual", "space" and "place" lose their original meanings as they converge and overlap' , there is still relatively little work on the digital world and, even when such scholarship indeed discusses how to conceptualize and analyse online data from an LL perspective (e.g. Berezkina, 2018;Kallen, Ní Dhonnacha & Wade, 2020;Yao, 2021), it tends to analyse digital data without relating it to the physical LL, thus risking maintaining rather than disrupting the boundary between online and offline spaces (see however Blommaert and Maly (2019); Lou and Jaworski (2016) and Vuorsola (2020) for notable exceptions).…”
Section: Theorizing Online-offline Relationships In Relation To Gentr...mentioning
confidence: 99%
“…The most relevant work to date to have investigated protest signs in Hong Kong in the tradition of semiotic landscapes is Lou and Jaworski (2016). Employing the notions of itineraries (Scollon, 2008) and re-semiotisations (Iedema, 2003) in their study of the protest signage used during the Umbrella Movement, Lou and Jaworski (2016) argued that these transgressive signs have the potential to "insert new voices and alternative narratives into the fabric or urban spaces" (p. 612) and alluded to the "emergence and reinforcement of a 'new' Hongkonger identity" (p. 609). What this new identity, or rather identities, is/are and how they are realised semiotically in transgressive signs, however, is beyond the scope of their study.…”
Section: Literature Reviewmentioning
confidence: 99%