This essay identifies emerging trends in Jane Austen scholarship published between 2010 and 2020, with a focus on monographs and edited collections. In recent work examining Austen through contemporary theoretical and critical lenses, the following new topics have been central: material culture, animal studies, masculinity, place, and celebrity. The last of these includes Austen's use of Regency celebrities in her novels and her connections with other women writers.Studies of the parallels between her and Shakespeare's rises to fame have also surged. Connected to the interest in celebrity is the explosion of fan-culture studies: Austen is now a multimedia superstar with wide appeal. This expansion of audience has meant a shift in the style of much scholarly writing on Austen as books try to cater to both academic and non-academic markets.