Sufficient conditions on A, B, p, b and c are determined that will ensure the generalized Bessel functions u p,b,c satisfies the subordination u p,b,c (z) ≺ (1 + Az)/(1 + Bz). In particular this gives conditions for (−4κ/c)(u p,b,c (z) − 1), c = 0 to be close-to-convex. Also, conditions for which u p,b,c (z) to be Janowski convex, and zu p,b,c (z) to be Janowski starlike in the unit disk D = {z ∈ C : |z| < 1} are obtained.