Japanese Consumer Preference For Raw Fish: Best–Worst Scaling Method

Sajiki, Takahiro; Lu, Yuheng

doi:10.51400/2709-6998.2560

Cited by 3 publications

(1 citation statement)

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“…In general, studies indicated that consumers in Asia preferred wild-caught aquatic foods, especially for their intrinsic attributes [ 67 , 68 , 69 , 70 ]. More specifically, the authors of [ 69 ] found that consumers in Bangladesh preferred wild-caught fish for freshness and farmed fish for its bigger size.…”

Section: Resultsmentioning

confidence: 99%

Factors Influencing Consumption Behaviour towards Aquatic Food among Asian Consumers: A Systematic Scoping Review

Budhathoki

Campbell

Belton

et al. 2022

Foods

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Asia accounts for over 70% of total global aquatic food consumption, but aquatic food consumption behaviours and attitudes among Asian consumers are poorly documented and understood. This paper synthesises literature on factors influencing aquatic food consumption behaviour in Asia and the potential to support transitions toward more sustainable food consumption patterns. We identified 113 studies for inclusion in a scoping review, and identified five clusters of publications: (1) product attributes, availability, and accessibility (24% of publications); (2) willingness to pay for aquatic foods (25%); (3) psychosocial factors (e.g., attitudes and subjective norms) (17%); (4) sociodemographic and lifestyle factors (21%); and (5) miscellaneous factors, including food safety and social status (13%). This study indicates that multiple interacting factors influence aquatic food consumption behaviours among Asian consumers, among which price is central. Knowledge of, and attitudes toward, the perceived quality and safety of aquatic foods were identified as important but were mediated by household characteristics. Sustainable production practices, country of origin, and ecolabels were found to be less influential on consumption behaviour. We found that improving consumers’ knowledge and attitudes about the quality and safety of aquatic foods might positively influence aquatic food consumption behaviour. Future multidisciplinary research is required to better understand interactions among the multiple factors that influence Asian consumers’ aquatic food consumption behaviour.

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Section: Resultsmentioning

confidence: 99%

Factors Influencing Consumption Behaviour towards Aquatic Food among Asian Consumers: A Systematic Scoping Review

Budhathoki

Campbell

Belton

et al. 2022

Foods

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The value of quality: implicit prices for consumer groups purchasing prawn at Bangladesh fish markets

Sumon,

Nielsen,

Badiuzzaman

et al. 2024

Journal of Applied Aquaculture

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Prediction of Determinants Affecting Consumer Purchase Intentions for Mackerel in the Korean Domestic Market

Kim

2024

Fishes

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Mackerel is one of the most popular fish in Korea. However, the determinants of consumer purchase behaviors have not been identified, even though mackerel is an important fish to Korean consumers. This study aims to predict the determinants affecting consumer purchase intentions for mackerel in the Korean domestic market. For this, the author conducted a questionnaire survey, predicted the consumers’ purchase intentions for mackerel using PLS-SEM (partial least squares structural equation modeling), and evaluated the predictions using the TPB (theory of planned behavior) model. Moreover, this study examined whether there is a difference in consumers’ purchase intentions between Korean and Norwegian mackerel. As a result, it is identified that the quality and utility of exogenous constructs indirectly affected the purchase intention (PI) through attitude toward the behavior (AB). In addition, the PI was affected by the subject norm (SN), which was affected considerably by the industrial conditions (IC) of exogenous constructs. Furthermore, the PI was also influenced by perceived behavioral control (PBC), which has the strongest impact on the PI. However, the purchase determinants of consumers were not different between Korean and Norwegian mackerel. In conclusion, Korean consumers consider quality and utility when they purchase mackerel, and their positive attitude can help them make a purchasing decision. Moreover, the more they recognize the conditions of production, business, and culture, the higher their intention is to purchase mackerel because they are forming a positive social atmosphere. Furthermore, whether they have the financial leeway and repulsion also represents factors in their purchase intention for mackerel. Finally, although Korean consumers prefer domestic seafood, they do not have different preferences when purchasing mackerel.

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Japanese Consumer Preference For Raw Fish: Best–Worst Scaling Method

Cited by 3 publications

References 0 publications

Factors Influencing Consumption Behaviour towards Aquatic Food among Asian Consumers: A Systematic Scoping Review

Factors Influencing Consumption Behaviour towards Aquatic Food among Asian Consumers: A Systematic Scoping Review

The value of quality: implicit prices for consumer groups purchasing prawn at Bangladesh fish markets

Prediction of Determinants Affecting Consumer Purchase Intentions for Mackerel in the Korean Domestic Market

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