JBJS Essential Surgical Techniques: Celebrating 10 Years of Innovation

Technique Articles Are More Effective at Increasing Social Media Attention in Comparison With Original Research Articles: An Altmetrics-Based Analysis

“…18 However, with the evolution of the internet as the largest contemporary source of health care information and advancements in technology, 19 , 20 many orthopaedic journals began supplementing traditional articles by including videos to enhance viewer understanding of topics or procedures. 21 Technique videos have been shown to be an effective tool to share medical knowledge, as well as surgical demonstrations, and the results of our study suggest that they are highly shared across social media. 20 Similarly, surgical videos are powerful tools to facilitate acquiring new surgical skills and accelerate learning new techniques.…”

“…It is interesting to note that both established and newer journals are migrating from publishing predominately text-based articles to an all-video, online format featuring enhanced abstracts. 21 It is plausible that the visual format of technique videos may garner even greater social media attention than currently contextualized through the results of this study by allowing for the presentation of information in a concise, visually appealing manner while upholding patient privacy and the efficacy of the treatment. 22 Moreover, as social media platforms, such as Instagram, transition their company missions to video sharing rather than photograph sharing, 24 technique videos are poised to become more amenable to sharing and viewing on social media platforms in comparison to links to traditional articles and pictures.…”