This article examines the factors influencing the students that attendthe Gama Faculty at the University of Brasilia when choosingthe Software Engineering Undergraduate Course. Exploratory researchand quantitative approach. The data were collected througha questionnaire applied to 61 incoming undergraduate students whowished to attend the referred undergraduate course in November2019. The results revealed that the choice of the Software Engineeringcourse is related to the students’ affinity with the profession,but the financial compensation and the employability also influenceon the course choice. The results also revealed that the choice ofthe University of Brasilia institution is mainly related to reputation,quality of teaching, student recommendation and employability,due to the institution’s name.