Join us for a greener future: Understanding the role of message framing in CER communication

Cai, Mirabelle (Mufei); Zheng, Chundong; Zhang, Lan; Baumann, Chris

doi:10.1016/j.jretconser.2024.103963

Journal of Retailing and Consumer Services

2024

DOI: 10.1016/j.jretconser.2024.103963

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Join us for a greener future: Understanding the role of message framing in CER communication

Mirabelle (Mufei) Cai,

Chundong Zheng,

Lan Zhang

et al.

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Join us for a greener future: Understanding the role of message framing in CER communication

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References 47 publications

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