There has been a sharp increase of the number of parents sending their children to religious-based private schools, ranging from early childhood education to that of high school, since the past three decades. In addition to the urban and peri-urban population, this trend has also been extending that of rural, in which individual decision making is presumed to be also strongly influenced by, or at least takes account seriously consideration made by, extended family. This research focuses on how parents come up with the decision to send their children to religious-based private school. Applying social network analysis, this research aims at understanding and explaining the process of socialization, dissemination, and the fortification of ideas on the importance of sending children to the religiousbased private school. The results of this research are: First, there is the certain dominant perception among parents that the community and society at-large in which parents and their families belong to pose threats to the growth of children and teenagers. Second, there are certain negative perceptions on public and non-religious-based schools. The teaching of religious, moral, and virtuous values are considered as insufficient.Sejak tiga puluh tahun terakhir, sekolah swasta berbasis agama cenderung semakin banyak diminati mulai dari jenjang pendidikan usia ini dini sampai dengan menengah atas. Selain pada masyarakat urban dan semi-urban, kecenderungan ini juga mulai merambah perdesaan, wilayah yang identik dengan masih kuatnya keluarga dan kerabat dalam proses pengambilan keputusan individu. Penelitian ini memfokuskan perhatiannya kepada proses pengambilan keputusan orang tua dalam memilih sekolah swasta bebasis agama untuk anak-anak mereka. Analisis jaringan sosial digunakan untuk memahami proses penanaman, penyebaran, dan diperkuatnya gagasan tentang pentingnya menyekolahkan anak di sekolah swasta berbasis agama. Hasil yang diperoleh adalah bahwa menyekolahkan anak di sekolah berbasis agama banyak dipengaruhi oleh dua hal yang bertautan satu sama lain. Pertama, terdapat persepsi dominan yang memahami masyarakat sebagai salah satu bentuk ancaman bagi tumbuh-kembang anak-anak dan remaja. Kedua, persepsi negatif terhadap sekolah milik pemerintah dan sekolah swasta yang berbasis non-agama. Pendidikan agama, moral, dan budi pekerti di sekolah-sekolah tersebut dipandang tidak memadai.