From the perspective of the global value chain of the cruise industry, the output value of cruise operation accounts for 50%, with the highest added value, and cruise ship supply is the crucial link in cruise operation management, with substantial economic benefits. erefore, optimizing the purchasing process can not only save costs for cruise companies but also improve cruise level service. Aiming at the purchasing characteristics and modes of cruise ship supply, an optimization model of multi-item joint ordering is constructed under global cruise ship supply chain, considering different order cycles, integrated operation of purchase, delivery, and inventory based on a cruise distribution center. And an improved swarm intelligence algorithm, called fireworks algorithm with inertia weight (WFWA), is proposed for global optimization of the objective function. By comparing the optimization results with fireworks algorithm (FWA), genetic algorithm (GA), and particle swarm optimization (PSO) through experimental tests, it demonstrates that WFWA has higher optimization accuracy and better global convergence.