“…27,[72][73][74] Thus, in order to understand their liquid crystalline selfassembly in the bulk phase and their electrochemical behavior in solution, we investigated a series of wedge-shaped 3,4,5-trisalkoxy-phenyl-guanidinium salts Gua( 14)X with different counterions X = Cl, Br, I, BF 4 , PF 6 , OMs, SCN, N(CN) 2 , NO 3 , NTf 2 , OTf, OTs, N 3 , CN, OCN, OAc. The 3,4,5-trisalkoxyphenyl-guanidinium mesogen Gua( 14) was chosen as a cationic moiety because it is a very robust mesogen, forming a columnar mesophase in the presence of the chloride anion and undulated lamellar SmA phases for bulky divalent Mo cluster anions 64 (Fig. 1).…”