Direct lubrication tilting pad journal bearings (TPJBs) require of less oil flow, reduce power consumption and offer cooler pad temperatures for operation at high surface speeds. Although apparently free of a hydrodynamic instability, the literature shows that direct lubrication TPJBs exhibit unexpected shaft vibrations with a broadband low frequency range, albeit small in amplitude. Published industrial practice demonstrates the inlet lubrication type, a reduced supply flow rate causing film starvation, and the bearing discharge conditions (evacuated or end sealed) affect the onset, gravity and persistency of the sub synchronous (SSV) hash motions. The paper presents a physical model to predict the performance of TPJBs with flow conditions ranging from over flooded to extreme starvation. Lubricant starvation occurs first on an unloaded pad, thus producing a (beneficial) reduction in drag power. As the supplied flowrate decreases further, fluid starvation moves towards the loaded pads and affects the film temperature and power loss, increases the journal eccentricity, and modifies the dynamic force coefficients of each tilting pad and thus the whole bearing. For a point mass rotor supported on a TPJB, the analysis produces eigenvalues and frequency response functions (FRFs) from three physical models for lateral rotor displacements: one with frequency reduced (4×4) bearing stiffness (K) and damping (C) coefficients and another with constant K-C-M (inertia) coefficients over a frequency range. The third model keeps the degrees of freedom (tilting) of each pad and incorporates the full matrices of force coefficients including fluid inertia. Predictions of rotordynamic performance follow for two TPJBs: one bearing with load between pads (LBP) configuration, and the other with a load on a pad (LOP) configuration. For both examples, under increasingly poor lubricant flow conditions, the damping ratio for the rotor-bearing low frequency (SSV) modes decreases, thus producing an increase in the amplitude of the FRFs. For the LOP bearing, a large static load produces a significant asymmetry in the force coefficients; the rotor-bearing has a small stiffness and damping for shaft displacements in the direction orthogonal to the load. A reduction in lubricant flow only exacerbates the phenomenon; starvation reaches the loaded pad to eventually cause the onset of low frequency (SSV) instability. The bearing analyzed showed similar behavior in a test bench. The predictions thus show a direct correlation between lubricant flow starvation and the onset of SSV.