Judging the Morality of Business Practices: The Influence of Personal Moral Philosophies

Forsyth, Donelson R.

doi:10.1007/978-94-007-4126-3_12

Cited by 187 publications

(221 citation statements)

References 20 publications

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“…Idealists believe that actions are not justified by the consequences associated with them and feel that harming other individuals can always be avoided (Forsyth, 1992). They usually adhere to moral attitudes and universal absolutes when making ethical judgments (Beauchamp and Bowie, 1983).…”

Section: Ethical Ideology and Perceived Unethical Marketing Behaviormentioning

confidence: 99%

Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior

Leonidou

Leonidou²,

Kvasova³

2013

European Journal of Marketing

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Purpose -The article develops and tests a model that focuses on the cultural drivers and trust outcomes of consumer perceptions on issues pertaining to the unethical marketing behavior of firms. It specifically investigates: the role of cultural orientation in forming consumer ethical ideology; the link between the consumer's ethical ideology and his/her perceptions regarding the unethical marketing behavior of firms; the effect of perceived unethical marketing behavior on trust in firms; and the moderating role of gender, age, and education of the consumer.Design/methodology/approach -The article is based on a quantitative survey conducted among 387 Cypriot consumers aged 18 and above, using stratified random sampling procedures. The items comprising the constructs used were derived from multiple literature sources and these were measured on a seven-point Likert scale. Data were gathered through personal, face-to-face interviews conducted at central locations in all major towns of Cyprus. To test the hypothesized relationships among the constructs of the model, structural equation modeling was employed.Findings -The study confirmed that both power distance and uncertainty avoidance are important in forming idealistic attitudes, while both individualism and masculinity lead to an egoistic attitude. Idealism was observed to have a positive association with perceived marketing unethicality, while egoism was found to negatively affect consumer perceptions of unethical marketing behavior by firms. It was also revealed that perceived unethical marketing behavior decreases consumer trust. The study also revealed that the link between idealism and perceived marketing unethicality is stronger among male and older individuals, while consumer's level of education had no moderating impact on this link. Finally, none of the consumer demographics examined (i.e., gender, age, and education) moderated the association between egoism and perceived unethical marketing behavior.Research limitations/implications -The findings of the study offer useful implications for business managers (e.g., adopting an ethical marketing spirit), public policymakers (e.g., establishing a broader set of ethical guidelines for marketers), and consumer pressure groups (e.g., making consumers act as 'watchdogs' of potential unethical marketing practices). The findings of the study should be seen within the context of limitations pertaining mainly to the fieldwork country, the cross-sectional design, and the sampling unit used.Originality/value -The originality of the study lies in the fact that: it puts together in a single model both antecedents and outcomes of the marketing unethicality of firms, as this is perceived by the individual consumer; concurrently examines the role of cultural orientation and ethical ideology of the consumer in forming ethical attitudes and responses; focuses on the instrumental role of cultural characteristics on consumer ethical perceptions from the perspective of the individual, rather than the society as a whol...

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Section: Ethical Ideology and Perceived Unethical Marketing Behaviormentioning

confidence: 99%

Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior

Leonidou

Leonidou²,

Kvasova³

2013

European Journal of Marketing

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“…Results of studies focusing on an individual's ethical view of the world show that moral values people follow determine their attitude towards various social phenomena and moral issues, determine their judgment of other people's behaviour, and influence responsibility for the effects of negative conduct. Moral principles also determine the judgment of one's own behaviour and predisposition, explain people's reaction to their own mistakes and ethical errors, as well as determine individual resistance to temptation in ethically ambiguous situations (Forsyth, 1992). This is why I focused attention on variables like individual moral convictions.…”

Section: H1b: Locus Of Control Is a Predictor Of Accepting Cheating Amentioning

confidence: 99%

Psychological and moral determinants in accepting cheating and plagiarism among university students in Poland

Chudzicka‐Czupała¹

2014

Polish Journal of Applied Psychology

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Abstract:The study investigates the psychological and moral acceptance of cheating and plagiarism among university students in Poland. A sample of 285 students participated. Results demonstrate that the locus of control, justice sensitivity, and some individual ethical philosophical dimensions are significant predictors for accepting dishonest behaviour. My research results support the basic theoretical arguments that point out the role of acceptable individual conditions for cheating and plagiarism. The research offers implications for the practice of moral awareness and for some possible training for university students. Keywords:academic dishonesty, unethical behaviour, justice sensitivity, moral philosophy, locus of control Streszczenie:W artykule ukazano wyniki badań poświęconych uwarunkowaniom akceptacji ściągania i plagiatowania, przeprowadzonych wśród 285 studentów uczelni wyższych w Polsce. Rezultaty dowodzą znaczenia indywidualnych cech i przekonań, takich jak wrażliwość na sprawiedliwość z perspektywy ofiary i nieuprawnionego beneficjenta oraz wybranych przekonań moralnych, które okazały się być istotnymi predyktorami akceptacji nieuczciwości akademickiej. Wyniki ukazują też na znaczącą rolę umiejscowienia kontroli wzmocnień i niosą ze sobą istotne implikacje praktyczne. Słowa kluczowe:nieuczciwość akademicka, zachowanie nieetyczne, wrażliwość na sprawiedliwość, filozofia moralna, umiejscowienie kontroli

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“…Most relativistic individuals mean that moral actions depend on the nature of the situation (Forsyth, 1992). Highly relativistic individuals refuse universal moral principles, but nonrelativistic individuals accept universal principles when making ethical decisions (Bass et al, 1998).…”

Section: Ethical Relativism and Idealismmentioning

confidence: 99%

“…This theory enhances two dimensions: idealism and relativism. Idealism and relativism have a significant role to play in the development of ethical theory, for ethical ideology can explain differences in individuals' moral judgment (Forsyth 1980(Forsyth , 1992 the idealist individuals maintain the absolutism of a moral standard in contrast to relativists who try to avoid universal moral rules.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Human Resource Management and Corporate Competitiveness

Illés¹,

Bylok²,

Dunay³

2012

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Judging the Morality of Business Practices: The Influence of Personal Moral Philosophies

Cited by 187 publications

References 20 publications

Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior

Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior

Psychological and moral determinants in accepting cheating and plagiarism among university students in Poland

Human Resource Management and Corporate Competitiveness

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