“…Guilt at how we feed our babies (Williams, Donaghue, & Kurzm, 2013), guilt for going back to work (Murray, 2015) and guilt for staying at home (Rubin & Wooten, 2007). Furthermore, neoliberal corporatized feminism relies on self-surveillance (Martinussen, 2020), which in turn are rooted in anti-femininity and femmephobic ideas (Hoskin & Taylor, 2019). Others have already shown how women are complicit in policing other women's adherence to social norms; their mothering practices (Grant, Mannay, & Marzella, 2017), breastfeeding choices (Tomori, Palmquist, & Dowling, 2016), childcare decisions (Murray, 2015), sexuality (Stone & Gorga, 2014), attire (Mavin & Grandy, 2016), behaviors (Berbary, 2012), and so much more.…”