“…They have documented evidence of negative attitudes toward people who are classified as fat in modern society (Puhl and Brownell, 2001;Puhl and Heuer, 2009), including workplaces (O'Brien et al, 2008), medical settings (Schwartz et al, 2003), families (Puhl et al, 2008), and the media (Rich, 2011). Further research has concentrated on subjective experiences and how individuals perceive and respond to the fat stigma in their daily lives (Brewis et al, 2011;Degher and Hughes, 1999;De Souza and Ciclitira, 2005;Kwan, 2010;Lewis et al, 2011;Thomas et al, 2010;Wills et al, 2006). This latter body of literaturedsome of it based on differentiations between types of stigma (Scambler and Hopkins, 1986), some on differentiations between types of discrimination (Link and Phelan, 2001)dhas identified various forms of stigmas that have been experienced.…”