“…The diagnosis of dementia, its signs and symptoms, place the person within the biomedical model, thus transforming the person into a patient. With the intention to change the culture of care, different concepts are introduced as person-centred care (Edvardsson, Winblad, & Sandman, 2008; Kitwood, 1997), person-directed care (Fox, Norton, Rashap, Angelelli, & Tellis-Nayak et al, 2005), relationship-centred care (Suchman, 2006) and authentic partnerships in care (Dupuis et al, 2012). It is vital that intentions of transforming public care to be person-orientated, supporting the identities of the persons with dementia, do not underrate the influences of the cultural and organizational/economic context (McCormack et al, 2002).…”