The way a story is retold influences the way it is later remembered; after retelling an event in a biased manner people subsequently remember the event in line with their distorted retelling. This study tested the hypothesis that this should be especially true for older adults. To test this, older and younger adults retold a story to be entertaining, to be accurate, or did not complete an initial retelling. Later, all participants recalled the story as accurately as possible. On this final test younger adults were unaffected by how they had previously retold the story. In contrast, older adults had better memory for the story's content and structure if they had previously retold the story accurately. Furthermore, for older adults, greater usage of storytelling language during the retelling was associated with lower subsequent recall. In summary, retellings exerted a greater effect on memory in older, compared with younger, adults. Keywords aging; memory retrieval; storytelling; memory distortion; narrative People alter their messages as a function of their audience (Bell, 1984;Clark, 1996;Clark & Carlson, 1982;Clark & Murphy, 1982;Krauss & Fussell, 1991). For example, people take into account how much information their audience needs in order to understand their message. Because of this, people provide simpler and clearer messages when speaking to children (e.g., DePaulo & Coleman, 1986), or non-native speakers (e.g., Bortfeld & Brennan, 1997) compared to peers. Similarly, people adjust their messages based on how much their audience wants (rather than needs) to know. For example, because distracted listeners do not provide appropriate feedback, people provide shorter messages when talking to distracted, rather than attentive, listeners (Pasupathi, Stallworth, & Murdoch, 1998; see also Bavelas, Coates, & Johnson, 2000;Kuhlen & Brennan, 2010).People also tune their messages to be in line with their audience's attitudes. For instance, in some studies participants read ambiguous information that could reflect positive (e.g., Correspondence to: Sarah J. Barber, barbersa@usc.edu.
NIH Public AccessAuthor Manuscript J Cogn Psychol (Hove) & Groll, 2005;Echterhoff, Higgins, Kopietz, & Groll, 2008;Higgins, 1992;Higgins & Rholes, 1978; Sedikes, 1990;Todorov, 2002).Interestingly, audience tuning can affect memory (e.g., Tversky & Marsh, 2000). After describing a target person to a biased audience, speakers later recall the target in line with their biased descriptions (e.g., Echterhoff, et al., 2005;Higgins & Rholes, 1978;Higgins, McCann, & Fondacaro, 1982;McCann, Higgins, & Fondacaro, 1991). Furthermore, their own impressions of the target fit their previous descriptions (e.g., Sedikides, 1990; see also McGregor & Holmes, 1999) at least when they have a desire to achieve commonalities with their audience (see Echterhoff, Higgins, & Levine, 2009). That is, people end up remembering and believing what they said, rather than what they experienced (see Marsh, 2007;Pasupathi, 2001).Similar results occur when examining ...