Justification of a Qualitative Methodology to Investigate the Emerging Concept: The Dimensions of Religion as Underpinning Constructs for Mass Media Social Marketing Campaigns

Esch, Patrick van; Esch, Linda Jean van

doi:10.22158/jbtp.v1n2p214

Cited by 31 publications

(21 citation statements)

References 87 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Religion has always rejected the concept of materialism and urged people to live in simplicity and moderation (Feibleman, ; Pace, ; Van Esch & Van Esch, ). Nonetheless, reality reveals a different phenomenon.…”

Section: Introductionmentioning

confidence: 97%

The effect of religiosity on luxury goods: The case of Chilean youths

Arli

Gil

Esch

2020

Int J Consumer Studies

View full text Add to dashboard Cite

Religion has always rejected the concept of materialism and urged people to live in simplicity and moderation. Nonetheless, reality reveals a different phenomenon. Studies on religion and materialism have found inconsistent results. We examine the effect of religion on materialism and affective attitudes towards luxury goods and the mediating effect of materialism on affective attitude towards luxury goods. We propose the idea that many religious people reject the concept of materialism, but they consider luxury goods consumption compatible with their religious beliefs. 355 university students show that youth consumers with high intrinsic religiosity possess an affective attitude towards luxury goods. The results show that consumers perceived materialism and luxury goods as two separate constructs. Religious consumers reject the concept of materialism as an attachment to worldly possessions, but they maintain their emotional affection towards luxury goods. The results have several implications for both business and religious leaders. First, from a business perspective, there are no significant differences between religious and nonreligious youth consumers, especially in their acceptance of luxury goods. Simply put, religious youth consumers love God, but they also love Gucci (i.e., luxury goods). On the other hand, if religious leaders are teaching their congregations to reject materialism, they may need to shift the focus of their teaching from materialism to the role of luxury goods in their lives and how the purchase and ownership of luxury items may not reflect the true values of their beliefs.

show abstract

Section: Introductionmentioning

confidence: 97%

The effect of religiosity on luxury goods: The case of Chilean youths

Arli

Gil

Esch

2020

Int J Consumer Studies

View full text Add to dashboard Cite

show abstract

“…As this is an area with limited insights, a qualitative research approach has been used to investigate a growing phenomenon. Qualitative research is useful to examine phenomena in situ, and consider the context to help explain the phenomena (Bell and Bryman, 2007) and the broader social environment in which it occurs (Van Esch and Van Esch, 2013).…”

Section: Methodsmentioning

confidence: 99%

“…Given the exploratory nature of this research, in-depth interviews were considered the best way to capture the complexity of meanings for consumers choosing to create platforms (Corbin and Strauss, 2014) within the context of alternative consumption (Van Esch and Van Esch, 2013). The participants were creators and owners, with varying profiles, as shown in the Appendix.…”

Section: Methodsmentioning

confidence: 99%

“…Purposive sampling was selected as the method by which to identify participants who could generate the most relevant information about the phenomenon, achieving a greater depth of knowledge from deliberately selected participants (McCracken, 1988). A sample size between five and 25 is considered acceptable for discovery-orientated research focusing on a defined area of interest (Creswell, 2007; Van Esch and Van Esch, 2013), with the upper limits being determined by data saturation (Corbin and Strauss, 2014). A heterogeneous sample of 24 practitioners were interviewed to investigate the motivations and intentions of the creators.…”

Section: Methodsmentioning

confidence: 99%

See 1 more Smart Citation

Consumer Motivations to Create Alternative Consumption Platforms

Bajaj

Steel

Ogden

et al. 2020

Australasian Marketing Journal

View full text Add to dashboard Cite

Consumers are participating in alternative consumption channels in increasing numbers, but increasingly they are becoming creators as well as consumers. The triggers and motivations that lead to consumers becoming creators have been explored in this paper, as we examine the motivations for consumers to become initiators of Collaborative or Alternative Consumption platforms. In-depth interviews examined initiators’ experiences and found that unmet needs from existing retail providers triggered the move to creation. However, the impetus to move from unmet needs to creation included specific intentions. The findings uncover six motivations to create Collaborative or Alternative platforms, with most creators noting two or more motivating elements. This research demonstrates that consumers can be initiators, and creators of alternative consumption platforms and provides an original perspective to understand the consumers in this context.

show abstract

“…The use of an interpretive involves the interpretation and reconciliation of different data using the researchers own subjective interpretation (Bhattacherjee, 2012). Interpretive paradigm is appropriate for the current study as it has the potential of generating new understanding on a concept not previously studied in the geographic and social domains covered by the study (Van Esch & Van Esch, 2013). The study uses text analysis, a variant of content analysis, to systematically identify disclosure elements or characteristics from the data as outlined in table 2 below.…”

Section: Justification Of the Selection Of Bse And Jse Listed Companiesmentioning

confidence: 99%

Disclosure of Audit Activities in Annual Reports: A Comparative Study of Selected Listed Companies in Botswana and South Africa

Modirelabangwe¹,

Phatshwane²

2018

IBR

View full text Add to dashboard Cite

Audit activities form part of the key functions that enhance the reliability and validity of financial and non-financial information. One of the reporting processes investors and other stakeholders rely on when making decisions is the annual reports of enterprises which are a compilation of various reporting elements. Although internal auditors do not make direct disclosures in annual reports, many financial and non-financial disclosures are for audited items. Ultimately internally-audit activities and those of the external auditor are reflected in disclosures made by the internal audit function, the audit committee, and the external auditors themselves. The main objective of this study was to identify the levels of audit disclosure made in reference to the activities of IAFs, external auditor and the audit board committee, and to make comparisons therein between Botswana Stock Exchange (BSE) and the Johannesburg Stock Exchange (JSE) listed companies. To uncover the extent of these disclosures the current study derived seventeen (17) mandatory or voluntary audit disclosure areas that were used to conduct text analysis and to determine disclosures made for a cross-country study of three companies, each from the areas of retail, banking and insurance selected from the Botswana Stock Exchange (BSE) and the Johannesburg Stock Exchange (JSE). The study found that audit committees and internal audit functions dominated the disclosure of the audit-related variables, and that external auditors tend to confine their disclosure to areas concerned with presentation and qualification of financial statements. The study also found that companies listed in the JSE made more disclosures than their BSE counterparts, and that the retail sector made fewer disclosures as compared to the other two sectors. Furthermore, disclosures related to assessment and management risk as well as aspects of internal audit functions were the two most frequently disclosed variables in both geographic locations. The study goes on to recommend that future studies make more comparative studies by sector, geographic location, and to explore the use of a broader range of auditing variables.

show abstract

Justification of a Qualitative Methodology to Investigate the Emerging Concept: The Dimensions of Religion as Underpinning Constructs for Mass Media Social Marketing Campaigns

Cited by 31 publications

References 87 publications

The effect of religiosity on luxury goods: The case of Chilean youths

The effect of religiosity on luxury goods: The case of Chilean youths

Consumer Motivations to Create Alternative Consumption Platforms

Disclosure of Audit Activities in Annual Reports: A Comparative Study of Selected Listed Companies in Botswana and South Africa

Contact Info

Product

Resources

About